The Pokémon Paradox
When the augmented reality (AR) game Pokémon Go made its debut in 2016, it quickly became the most popular mobile game in U.S. history with more than 20 million active users daily. It’s now at the top of the menu in an industry that generates more than $1 billion in annual revenues. According to a pair of working papers from Purdue University’s Krannert School of Management, tech companies aren’t the only businesses getting a taste of the profits. But how does that balance with the economic costs of playing the game while driving, which include an increased number of vehicular accidents, injuries and even death?
As she begins her career as an operations and procurement analyst at Accenture, Christine Rasquinha (BS ’17, MBA ’18) is well prepared to climb the corporate ladder. In fact, she’s prepared for just about anything.
Just Getting Started
Entrepreneurship and Purdue University’s School of Management have a shared history that dates back more than half a century. Today, countless alumni bolster the tradition, including a new generation of entrepreneurs whose collective vision is helping make — and commercialize — what moves the world forward. Here, we introduce you to four young companies with ties to Purdue and big plans for the future.
A pair of faculty members from Purdue University’s Krannert School of Management recently won a research grant of $50,000 from Adobe Systems as part of an industry and academic collaboration that aims to find new ways to solve the challenges that plague today’s online marketers.
Jul 8-12Emerging Leaders RetreatThis residential camp will introduce high school students to business careers and equip them with skills that will help them navigate their future workplaces
Aug 24Krannert Executive Forum OrientationThe Krannert Executive Forum is a management class (MGMT 40100) that features top-level executives and community leaders sharing their experiences with students and is free and open to the public as seating permits.