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108 Mohawk LaneW. LafayetteIN47906US (765) 463-2871(765) 49-44460403 West State StreetWest LafayetteIN47907-2056US 765-494-4466(765) 49-44466KRAN 417
<p>Professor Balachander's teaching interests are in marketing strategy, pricing, and high-technology marketing. His research interests are in competitive marketing strategy, pricing, and market signaling, including use of pricing, advertising and branding
for signaling purposes. He was recognized with a Purdue University Faculty Scholar award in 2009. A 2012 study published in the
<em>Journal of Product Innovation Management</em> ranked Professor Balachander No. 16 among the world's top innovation management scholars based on articles published in the top marketing journals.<br>
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In his research, Professor Balachander has applied game-theoretic models to the study of strategic marketing issues such as price and warranty signaling, bundling, entry deterrence and everyday low pricing. In his other stream of work, he has analyzed supermarket
scanner-panel data and single-source data to understand pricing, advertising, and cross-category promotion effects. His research has been published or is forthcoming in
<em>Journal of Marketing, Management Science, Marketing Science</em>, <em>Journal of Consumer Research</em>,
<em>Review of Marketing Science</em>, and <em>Marketing Letters</em>. He currently serves on the Editorial Board of
<em>Marketing Science</em>.<br>
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Selected recent publications include "Why Bundle Discounts Can Be A Profitable Alternative To Competing On Price Promotions?"
<em>Marketing Science</em>, 29 (4), 624-638; "A Theoretical and Empirical Analysis of Alternate Auction Policies for Search Advertisements,"
<em>Review of Marketing Science</em>, Vol. 7, Article 5; "Limited Edition Products: When and When Not to Offer Them?"
<em>Marketing Science</em>, 28 (2), 336-355 (2009); "The Effect of Aisle and Display Placements, Merchandising and Promotion on Brand Sales: A Cross Category Analysis,<em>" Journal of Marketing</em>, 73 (May), 99-117 (2009); "Competitive Bundling and Counter-bundling
with Generalist and Specialist Firms," <em>Management Science</em>, 53 (1), 159-168 (2007); "Monitoring the Dynamics of Brand Equity Using Store-Level Data,"
<em>Journal of Marketing</em>, 71(2), 61-78 (2007); "The Making of a Hot Product: A Signaling Explanation of Marketers' Scarcity Strategy,"
<em>Management Science</em>, 51(8), 1181-1192 (2005).</p>
(765) 49-67747KRAN 439Professor Datta joined the Krannert faculty in 2009.
His teaching interests include marketing management, marketing strategy, marketing research, new product planning and development, and emerging markets. His research interests include competitive marketing strategy, market structure, emerging markets, social interactions, and empirical industrial organization methods.1650 Lilly RdLafayetteIN47909US 765-714-2291765-714-2291(765) 49-61342KRAN 455<p>Dr. Laura Downey currently teaches Marketing at the Krannert School of Management at Purdue University. She is also President of Concordance Health Solutions, a start-up company in the Purdue Research Park that is developing technology to assist patients with medication adherence. Previously, Dr. Downey worked as a practicing veterinarian both in the private sector, and later, at the Purdue Veterinary Teaching Hospital, before joining Eli Lilly where she managed activities in Public Affairs, Market Research, and New Product Planning. She holds a Doctorate of Veterinary Medicine and a Masters of Science in Management both from Purdue University. <br />
</p>Burton D. Morgan Center for Entrepreneurship1201 W. State St, IN 47907-2057W. LafayetteIN47907-2057US 765-496-9350(765) 49-69350MRGN 220A403 West State StreetWest LafayetteIN47907-2056US (765)-494-4400(765) 49-44400KRAN 463
<p>Professor Kalwani is the Marketing Area Coordinator at the Krannert School of Management, Purdue University. His teaching interests include business marketing, global marketing management, and strategic marketing management. His current research interests
are measurement and management of brand equity, the impact of order of market entry on product performance and firm survival, pharmaceutical marketing, and cross-category store brand purchasing behavior. Among his recent publications are "Monitoring the Dynamics
of Brand Equity Using Store Level Data" (with S. Sriram and S. Balachander), Journal of Marketing (April 2007); "Optimal Advertising and Promotion Budgets in Dynamic Markets with Brand Equity as a Mediating Variable" (with S. Sriram), Management Science (January
2007); "Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New Versus Incrementally New Product-Markets" (with S. Min and W. T. Robinson), Journal of Marketing (January 2006); "A Bayesian Multivariate Poisson Regression Model
of Cross-Category Store Brand Purchasing Behavior " (with H. Wang and T. Akçura), Journal of Retailing and Consumer Services (2007), and "Survival Determinants for Online Retailers" (with R. Nikolaeva, W. T. Robinson, and S. Sriram), Review of Marketing Science
(forthcoming). Professor Kalwani has been the recipient of several prestigious teaching awards including the first R. B. and Mary Stewart Distinguished Teaching Award (1991-92), and the Salgo-Noren Teacher Award in 1989-90 and 1990-91. He has consistently
published papers in leading professional management journals including Marketing Science, Management Science, Journal of Marketing, and Journal of Marketing Research. He has supervised over 35 doctoral dissertations including 15 as the dissertation committee
chair. Students whose dissertations he has chaired hold faculty positions at leading business schools here in the U.S. and abroad such as the Harvard Business School, University of Michigan, University of Kansas, Brigham Young University, University of Georgia,
SUNY Buffalo, Babson College, The University of Hong Kong, Inha University in Korea, and Sabanci University in Turkey. Before joining the Purdue faculty in 1980, Professor Kalwani served on the faculty of the Sloan School of Management at MIT. He has served
as a consultant for Alcoa, Eastman Kodak, Coca-Cola, Continental Can, and Lever Brothers.</p>
(765) 49-61172KRAN 535Krannert School of Management403 W. State StreetRoom 533West LafayetteIN47907US (765) 49-61327KRAN 533(765) 49-66221KRAN 411
<p>Professor Liu's teaching interests are in marketing management, digital marketing strategies, and marketing model. His research interests include modeling of consumer behaviors, competitive strategies, pharmaceutical marketing, and social media marketing.</p>
403 West State StreetWest LafayetteIN47907-2056US (765)-494-4412(765) 49-44412KRAN 436Professor Moriarty has been a member of the Krannert faculty since 1985. His main teaching interests are marketing management, marketing strategy, and multivariate statistics. His current research interests include quantitative and management judgment forecasting, and quantitative models of marketing decision variables. Professor Moriarty’s major publications include “Boundary Value Models for the Combination of Forecasts,” <i>Journal of Marketing Research</i>, XXVII, pp. 402417 (November 1990); and “Testing for Unreliable Estimators and Insignificant Forecasts in Combined Forecasts,” <i>Journal of Forecasting</i>, Vol. 13, Iss. No. 7 (1994), pp. 611-624. Professor Moriarty has consulted with Elanco and Rolscreen Co. He is a member of the American Marketing Association and serves on the editorial board of the Journal of Marketing Research.100 S. Grant StreetWest LafayetteIN47907-2076US 765-494-4445Professor Oakley joined the Krannert faculty in 2002. His teaching interests are branding, advertising, marketing strategy, marketing management, and consumer behavior. His current research interests include marketing strategy, branding, organizational decision making, consumer satisfaction, and the impact of organizational characteristics on marketing. His prior professional work experience includes working as a business development analyst for Capital One, and most recently he was a research associate for the Media Management Center at Northwestern University. Professor Oakley received a Faculty Research Grant from the Center for E-Business Education and Research at Krannert, as well as a dissertation award from the State Farm Companies Foundation. He is currently a member of the American Marketing Association, the Association for Consumer Research, the Society for Consumer Psychology, the Academy of Management, and the Institute for Operations Research and the Management Sciences (INFORMS).100 S. Grant StreetWest LafayetteIN47907-2076US (765)-494-4432(765) 49-44432RAWL 4029Professor Robinson’s current teaching interests include marketing management, marketing strategy, and new product development. His current research focuses on order of market entry and product innovation. His publication credits include “Entry for Supermarket Feature Me-Too Brands: An Empirical Explanation of Incidence and Timing,” with Ian Sinapuelas in Marketing Letters (2009), 20, 183-196; “Survival Determinants for Online Retailers”, with Ralitza Nikolaeva, Manohar Kalwani, and S. Sriram in Review of Marketing Science (2009), Article 1; “Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New versus Incrementally New Products,” with Sungwook Min and Manohar Kalwani in Journal of Marketing (2006), 15-33; “Is the First to Market the First to Fail?: Empirical Evidence for Industrial Goods Businesses” with Sungwook Min (2002), Journal of Marketing Research, 39, 120-128; “Product Development Strategies for Established Market Pioneers, Early Followers, and Late Entrants” with Jeongwen Chiang (2002), Strategic Management Journal, 23, 855-866. He has also published in several other journals including Journal of Consumer Research, Journal of Industrial Economics, Management Science, and Marketing Science. Professor Robinson's research has been cited in empirical generalizations in marketing, published by Marketing Science in 1995 and the Marketing Science Institute in 2009. Professor Robinson had previously been a member of the Krannert faculty from 1983-86. In 1986-89 he was an assistant and associate professor at the University of Rochester. From 1989-96 he was associate professor at the University of Michigan. Professor Robinson returned to Purdue’s Krannert School of Management in 1996. He is on the editorial board of the <i>Strategic Management Journal</i> and the <i>Journal of the Academy of Marketing Science</i>.(765) 49-48499RAWL 4040
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