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(765) 494-4460(765) 49-44460KCTR 218Ph.D., Business Management, Purdue UniversityMBA, Brigham Young UniversityB.S., Electrical Engineering, Brigham Young University <p>Dr. Allred began his career as an electrical engineer at Eyring Research Institute in the mid 80's designing digital equipment for 3M, Exxon and Chevron. He earned an MBA and began his business career at Novell in the late 80's. For nearly a decade he pioneered innovative alliances, advanced professional associations and managed award winning services and technologies. He was responsible for international user groups, technical support products, infobases, and user relationships with tens of thousands of corporate customers, resellers and service professionals worldwide.</p> <p>In the late 90's, Dr. Allred left industry to pursue a PhD at Purdue University. His doctoral research examined satisfaction and loyalty evaluations of high-tech business-to-business service exchange experiences. He is currently on the faculty of the Purdue University Krannert School of Management. Dr. Allred has expertise in quantitative research methods, modeling, and decision sciences, and has been recognized for exceptional instruction and research. Recent research awards include: 2011 Harold E. Fearon Award – Best Paper,&nbsp; 2011 Literati Network Awards for Excellence – Highly Commended Paper, 2010 Literati Network Awards for Excellence - Outstanding Paper, and 2010 E. Grosvernor Plowman Award - Best Research.</p> <ul> <li>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Global Social Entrepreneurship </li><li>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Experiential Learning&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </li><li>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Brand Development </li></ul> (765) 49-67747KRAN 439Ph.D., Marketing, Yale University, 2009M.Phil., Marketing, Yale University, 2008M.A., Marketing, Yale University, 2006M.Tech., Chemical Engineering, Indian Institute of Technology Madras, 2004B.Tech., Chemical Engineering, Indian Institute of Technology Madras, 2004 <p>Professor Datta joined the Krannert faculty in 2009. His teaching interests include marketing management, marketing strategy, marketing research, new product planning and development, and emerging markets. His research interests include competitive marketing strategy, market structure, emerging markets, social interactions, and empirical industrial organization methods.</p> 1650 Lilly RdLafayetteIN47909US 765-714-2291765-714-2291(765) 49-61342KRAN 468DVM, Purdue UniversityMSM, Purdue University <p>Dr. Laura Downey currently teaches Marketing at the Krannert School of Management at Purdue University.&nbsp; She is also President of Concordance Health Solutions, a start-up company in the Purdue Research Park that is developing technology to assist patients with medication adherence.&nbsp; Previously, Dr. Downey worked as a practicing veterinarian both in the private sector, and later, at the Purdue Veterinary Teaching Hospital,&nbsp;before joining Eli Lilly where she managed activities in Public Affairs, Market Research, and New Product Planning. She holds a Doctorate of Veterinary Medicine and a Masters of Science in Management both from Purdue University.&nbsp;<br> &nbsp;</p> <ul> <li>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Improving Patient Medication Adherence&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </li><li>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Health Economics of Medication Adherence </li></ul> 403 West State StreetWest LafayetteIN47907-2056US (765)-494-4400(765) 49-44400KRAN 463Ph.D., Management Science, Columbia University, 1975M.S., Industrial Engineering, Purdue University, 1970B. Tech., Mechanical Engineering, Indian Institute of Technology, Bombay, 1969 <p>Professor Kalwani is the Marketing Area Coordinator at the Krannert School of Management, Purdue University. His teaching interests include business marketing, global marketing management, and strategic marketing management. His current research interests are measurement and management of brand equity, the impact of order of market entry on product performance and firm survival, pharmaceutical marketing, and cross-category store brand purchasing behavior. Among his recent publications are &quot;Monitoring the Dynamics of Brand Equity Using Store Level Data&quot; (with S. Sriram and S. Balachander), Journal of Marketing (April 2007); &quot;Optimal Advertising and Promotion Budgets in Dynamic Markets with Brand Equity as a Mediating Variable&quot; (with S. Sriram), Management Science (January 2007); &quot;Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New Versus Incrementally New Product-Markets&quot; (with S. Min and W. T. Robinson), Journal of Marketing (January 2006); &quot;A Bayesian Multivariate Poisson Regression Model of Cross-Category Store Brand Purchasing Behavior &quot; (with H. Wang and T. Akçura), Journal of Retailing and Consumer Services (2007), and &quot;Survival Determinants for Online Retailers&quot; (with R. Nikolaeva, W. T. Robinson, and S. Sriram), Review of Marketing Science (forthcoming). Professor Kalwani has been the recipient of several prestigious teaching awards including the first R. B. and Mary Stewart Distinguished Teaching Award (1991-92), and the Salgo-Noren Teacher Award in 1989-90 and 1990-91. He has consistently published papers in leading professional management journals including Marketing Science, Management Science, Journal of Marketing, and Journal of Marketing Research. He has supervised over 35 doctoral dissertations including 15 as the dissertation committee chair. Students whose dissertations he has chaired hold faculty positions at leading business schools here in the U.S. and abroad such as the Harvard Business School, University of Michigan, University of Kansas, Brigham Young University, University of Georgia, SUNY Buffalo, Babson College, The University of Hong Kong, Inha University in Korea, and Sabanci University in Turkey. Before joining the Purdue faculty in 1980, Professor Kalwani served on the faculty of the Sloan School of Management at MIT. He has served as a consultant for Alcoa, Eastman Kodak, Coca-Cola, Continental Can, and Lever Brothers.</p> (765) 49-48512KRAN 406Ph.D., Marketing, University of Rochester, 2015MS, Marketing and Applied Statistics, University of Rochester, 2012BE, Electrical Engineering, Manipal University, 2005 <p>Wreeto Kar joins the marketing area leaving Adobe Research where he was a&nbsp;Research&nbsp;Scientist.&nbsp; He earned his PhD in Marketing in 2015 from the William E. Simon School of Business, University of Rochester. Wreeto brings with him teaching and industry work experinece. Wreeto has several teaching awards and consulting experience.&nbsp;&nbsp;</p> <p>His research interests invlove Digital Advertising, Big Data, Scalable Algorithms, and Structural Models.</p> Krannert School of Management403 W. State StreetRoom 459West LafayetteIN47907US (765) 49-44466KRAN 459Ph.D. Marketing, Purdue UniversityM.S. Statistics, UC Santa BarbaraB.S. Computer Science, Purdue UniversityB.S. Statistics, Purdue University <p>Professor Lee has been a life-long&nbsp;marketing expert specialized in quantitative analysis. He has taught&nbsp;various marketing classes&nbsp;at Purdue Univeristy Krannert School of Management and have worked in several companies, Korea Telecom, Samsung Electronics, and dunnhumby, as a marketing analyst.</p> <p>At Korea Telecom, his main roles as an entry level marketing researcher were to forecast sales and traffic of communication services and analyze data for CRM or more than 20 million consumers.&nbsp;After the his first job, Professor Lee decided to expand his knowledge in marketing by joining the Ph.D. program at Purdue University Krannert School of Management. Once graduating he joined&nbsp;Samsung Electronics as a senior marketing manager. During Samsung, he conducted marketing intelligence and forecasted sales for mobile markets such as smartphones and tablets. Furthermore, monitored consumer analytics of these mobile products. Following the role at Samsung, he joined dunnhumby as a senior data solution analyst. At dunnhumby, he analyzed consumer transaction data for retailer industry, implemented schemes for consumer retention and loyalty programs, and provided client solutions for big data analyses.&nbsp;&nbsp;</p> <p>With the extensive skills and work experiences as a marketing researcher &amp; analyst, Professor Lee joined&nbsp;Purdue Univeristy Krannert School of Management&nbsp;to share his experience at his alma mater.</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>Marketing research analysis</p> (765) 49-66221RAWL 4043Ph.D. and M.S., Marketing, Cornell University, 2008M.A., Statistics, University of California, Berkeley, 2003M.A., Public Administration, Peking University, 2001B.S, Information Management, Econ Double Major, Peking University, 1998 <p><strong>Qiang Liu</strong> is an associate professor of management at the Krannert School of Management, Purdue University, where he teaches digital &amp; social media marketing and marketing management. His research interests include discrete choice models, dynamic structural models, pharmaceutical and healthcare industry, sharing economy, and digital &amp; social media marketing. His research has been published in leading journals such as <em>Marketing Science, Management Science, </em>and<em> International Journal of Research in Marketing</em>. He holds a BS in information management from Peking University, a MA in statistics from University of California at Berkeley, and a Ph.D. in Management from Cornell University.</p> <ul> <li>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Discrete Choice Models&nbsp; </li><li>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Dynamic Structural Models &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </li><li>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Pharmaceutical &amp; Healthcare&nbsp;Industry&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </li><li>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Sharing Economy&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </li><li>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Digital and Social Media Marketing </li><li>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Machine Learning and Marketing </li></ul> 403 West State StreetWest LafayetteIN47907-2056US (765)-494-4412(765) 49-44412KCTR B004GPh.D., Industrial Administration, Purdue UniversityM.A., Economics, University of California, Los AngelesB.S., Industrial Management, Purdue University <p>Professor Moriarty has been a member of the Krannert faculty since 1985. His main teaching interests are marketing management, marketing strategy, and multivariate statistics. His current research interests include quantitative and management judgment forecasting, and quantitative models of marketing decision variables. Professor Moriarty's major publications include &quot;Boundary Value Models for the Combination of Forecasts,&quot; <em>Journal of Marketing Research</em>, XXVII, pp. 402417 (November 1990); and &quot;Testing for Unreliable Estimators and Insignificant Forecasts in Combined Forecasts,&quot; <em>Journal of Forecasting</em>, Vol. 13, Iss. No. 7 (1994), pp. 611-624. Professor Moriarty has consulted with Elanco and Rolscreen Co. He is a member of the American Marketing Association and serves on the editorial board of the Journal of Marketing Research.</p> 100 S. Grant StreetWest LafayetteIN47907-2076US 765-494-4445 <p>Professor Oakley joined the Krannert faculty in 2002. His teaching interests are branding, advertising, marketing strategy, marketing management, and consumer behavior.</p> <p>His current research interests include marketing strategy, branding, organizational decision making, consumer satisfaction, and the impact of organizational characteristics on marketing.</p> <p>His prior professional work experience includes working as a business development analyst for Capital One, and most recently he was a research associate for the Media Management Center at Northwestern University.</p> <p>Professor Oakley received a Faculty Research Grant from the Center for E-Business Education and Research at Krannert, as well as a dissertation award from the State Farm Companies Foundation. He is currently a member of the American Marketing Association, the Association for Consumer Research, the Society for Consumer Psychology, the Academy of Management, and the Institute for Operations Research and the Management Sciences (INFORMS).</p> (765) 49-60185KRAN 409 <ul> <li>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Pricing and Incentives in Marketing&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </li><li>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Dynamic Games&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </li><li>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Industrial Organization&nbsp; </li><li>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Health Care Industry&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </li><li>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Sales Force </li></ul> 100 S. Grant StreetWest LafayetteIN47907-2076US (765)-494-4432(765) 49-44432RAWL 4029Ph.D., Business Administration, University of Michigan, 1984M.S., Economics, University of Illinois, 1976B.S., Economics, University of Illinois, 1974http://www.Krannert.purdue.edu/faculty/wtrobins/Vita.pdfhttps://scholar.google.com/citations?user=iYVWydgAAAAJ&hl=en&citsig=AMstHGTgIQ3HEd0lLuG1uQOiG1G43f2HkQ <p>Professor Robinson's teaching interests include marketing management and new product development. His current research focuses on the stock market's ability to accurately value advertising spending and on using advertising to manage earnings.</p> <p>Recent publications include &quot;Do Stock Prices Undervalue Investments in Advertising? with Yun Oh, Huseying Gulen, and Jung Min Kim in Marketing Letters (2016),&nbsp; &quot;Entry for Supermarket Feature Me-Too Brands: An Empirical Explanation of Incidence and Timing,&quot; with Ian Sinapuelas in Marketing Letters (2009); &quot;Survival Determinants for Online Retailers&quot;, with Ralitza Nikolaeva, Manohar Kalwani, and S. Sriram in Review of Marketing Science (2009); &quot;Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New versus Incrementally New Products,&quot; with Sungwook Min and Manohar Kalwani in Journal of Marketing (2006); &quot;Is the First to Market the First to Fail?: Empirical Evidence for Industrial Goods Businesses&quot; with Sungwook Min (2002), Journal of Marketing Research; &quot;Product Development Strategies for Established Market Pioneers, Early Followers, and Late Entrants&quot; with Jeongwen Chiang (2002), Strategic Management Journal. He has also published in the Journal of Consumer Research, Journal of Industrial Economics, Management Science, and Marketing Science.</p> <p>Professor Robinson's research has more than 4000 citations in Google Scholar and more than 1000 citations in the Web of Science.&nbsp; His research has been covered in Empirical Generalizations in Marketing, published by Marketing Science in 1995.&nbsp; Two research projects are summarized in the Marketing Science Institute's Empirical Generalizations About Marketing Impact in both the 2009 and 2015 editions.&nbsp; Out of more than 5000 papers published in leading marketing journals, his research on market pioneers and market share is listed in the top 50 for its impact on the field.</p> <p>Professor Robinson was a member of the Krannert faculty from 1983-86. In 1986-89 he was an assistant and associate professor at the University of Rochester. From 1989-96 he was associate professor at the University of Michigan. Professor Robinson returned to the Krannert School of Management in 1996. He is on the editorial board of the <em>Strategic Management Journal</em> and the <em>Journal of the Academy of Marketing Science</em>.</p> (765) 49-44423KRAN 421 <p><a href="http://www.krannert.purdue.edu/faculty/rossif/">Personal Website</a></p> (765) 49-45594KRAN 417 <p>Ting Zhu earned her PhD in marketing from Carnegie Mellon University in 2006. She joined the Krannert marketing area in 2016 as an associate professor. Her teaching experience and interests in new product management, marketing research, marketing management and pricing. She also brings in new courses to Krannert, including consumer behaviour and customer relationship management. Her publications and research interests focus on entry models, consumer choices, retail competition, pricing, game theory and empirical IO. Ting has received numerous awards and grants, and currently serves as the co-principal investigator on a Social Sciences and Humanities Research Council Grant from the Government of Canada. &nbsp;She previously served on the faculty of the Sauder School of Business at the University of British Columbia, Booth School of Business at the University of Chicago, and School of Economics and Management at Tsinghua University.</p>
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