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Program Requirements

MARKETING Ph.D. PROGRAM REQUIREMENTS

KRANNERT GRADUATE SCHOOL OF MANAGEMENT

(Revised July 2017)

Introduction

The doctoral program in Marketing at the Krannert Graduate School of Management is designed to provide students with the skills needed to successfully conduct empirical and analytic research in Marketing and to provide them with the skills necessary to succeed in the classroom. This document summarizes the specific requirements and procedures that must be satisfied by all Marketing doctoral students. These requirements and procedures are based on the Krannert Graduate School’s Management Ph.D. Program Requirements document (available from the School’s Ph.D. Program Office or from their website). The school document provides general requirements for all doctoral programs in the Management Department at Krannert and this document contains requirements specific to the Marketing Doctoral Program. Students must satisfy both the School’s and the Marketing Area’s requirements. Students are strongly advised to read and understand the content of both documents.

General Managerial Skills Requirement

Any student who enters the Marketing Doctoral Program without a formal professional master’s education is required to fulfill the general managerial skills requirement outlined in the School’s Management Ph.D. Program Requirements, Section I General Managerial Skills Requirement.

Research Methods Requirement

Any student who enters the Marketing Doctoral Program is required to fulfill the Research Methods Requirements outlined in the School’s Management Ph.D. Program Requirements, Section II Research Methods Requirement. These requirements include completing a minimum of two Research Methods Topics (and a minimum of 15 credit hours of Research Methods courses) as well as a Research Writing Skills Requirement.

Marketing doctoral students are required to complete the specific courses below. Depending on the student’s choice of the two Research Methods Topics, some of these courses may also be used to fulfill the School’s Research Methods Topics requirement.

  • ECON 61500 (Math Analysis for Economists)
  • ECON 60600 (Microeconomics I)
  • ECON 60700 (Microeconomics II)
  • ECON 67000 (Probability and Statistics) or STAT 516 (Basic Probability and Applications) or STAT 51900 (Introduction to Probability)
  • ECON 67100 (Econometrics I) or STAT 51700 (Statistical Inference) or STAT 52800 (Introduction to Mathematical Statistics)

To maintain satisfactory progress in the program, the Marketing doctoral students must obtain a grade point average of 3.2 or above across the aforementioned five courses. Students aiming to satisfy the requirements for the Graduate Certificate in Applied Statistics offered by the Department of Statistics in the College of Science may wish to take courses in the Statistics Department in place of ECON 67000 and ECON 67100. 

The School’s Research Writing Requirement can be fulfilled by completing the two research papers described near the end of the document. Note that the Research Writing Skills Requirement is separate from the test of a student’s language proficiency for teaching courses.

Marketing (Major) Courses Requirement

All Marketing doctoral students are required to complete 16 credit hours of doctoral seminars in marketing. The Marketing area offers the following two-credit courses for doctoral students:

  • MGMT 62610 Marketing Decision Models
  • MGMT 62710 Discrete Choice Models in Marketing
  • MGMT 62810 Analytical Models in Marketing
  • MGMT 62910 Selected Research Topics in Marketing

The literature covered in each of these courses is fairly extensive and may be spread over two or more offerings of the course. So, students are allowed to register for these courses more than once. The topics covered in the eight two-credit Marketing Ph.D. seminars are directly related to the Marketing Preliminary examination (see later), they must take before the exam as required.

Minimum Course Work Requirement

Students should take at least the required courses described above plus the courses required for their minor area. Note that this is a minimum course requirement. Students may wish to take additional courses at Krannert or outside Krannert to further strengthen their knowledge of the tools related to their dissertation research.

Research Methods Requirement for Marketing Doctoral Students

To meet the Research-Methods Requirement all Management Ph.D. students are required to complete a minimum of two research-methods topics and a minimum of 15 credit hours. Most Marketing doctoral students take courses in Applied Statistics and Economics to meet the Research Methods Requirement.  Typically, they complete six to ten credit hours of courses each in Applied Statistics and Economics: 

Applied Statistics

  • ECON 62100 (Applied Industrial Organization)
  • ECON 67000 (Probability and Statistics) or STAT 516 (Basic Probability and Applications) or STAT 51900 (Introduction to Probability)
  • ECON 67100 (Econometrics I) or STAT 51700 (Statistical Inference) or STAT 52800 (Introduction to Mathematical Statistics)
  • ECON 67200 (Econometrics II)
  • ECON 67400 (Microeconometrics)

Economics

  • ECON 60600 ((Microeconomics I)
  • ECON 60700 (Microeconomics II)
  • ECON 61500 (Math Analysis for Economists)
  • ECON 61000 (Advanced Game Theory)
  • ECON 62000 (Industrial Organization)

Minor Area Requirement for Marketing Doctoral Students

All Marketing doctoral students should choose a minor area and fulfill the Minor Area requirement as required by that area and as described in the School’s Management Ph.D. Program Requirements, Section IV Related (Minor) Area Requirement. This School document requires a student to complete a minimum of six credit hours of doctoral-level courses in the minor area. No course taken to fulfill the Research Methods Requirement or the Major Area Requirement can be counted in fulfilling the Minor Area Requirement. No written examination is required.

Marketing doctoral students aiming to pursue primarily empirical research in their dissertation may consider taking courses in the Statistics Department from the list below to fulfill their Minor Area requirement. Students aiming to pursue primarily analytical research in their dissertation, on the other hand, may consider taking courses in Economics (and perhaps, Mathematics) to fulfill their Minor Area requirement.

Statistics Minor

  • STAT 514 Design of Experiments
  • STAT 522 Sampling and Survey Techniques
  • STAT 526 Advanced Statistical Methodology
  • STAT 529 Bayesian Applied Decision Theory
  • STAT 545 Introduction to Computational Statistics

The Marketing Area also strongly recommends that students satisfy the requirements for the Graduate Certificate in Applied Statistics offered by the Department of Statistics in the College of Science.  This four-course program provides and documents formal expertise in statistics at the graduate level beyond introductory regression courses. More information is available at: 

http://www.stat.purdue.edu//academic_programs/graduate/nondegree.php .

Economics Minor

  • ECON 60900 Microeconomics III
  • ECON 61000 Advanced Game Theory
  • ECON 61400 Economics of Information
  • ECON 68500 Experimental Economics
  • ECON 69000 Topics in Industrial Organization
  • MATH 50400 Real Analysis

Additional Suggested Courses

Recently, Marketing doctoral students have benefited greatly from taking courses at the University of Chicago and Northwestern University.  To the extent much of research in marketing today is data driven, students may also benefit from taking a couple courses in the Computer Science and Statistics Departments to develop an understanding of machine learning and acquire programming skills which will be very useful to them in their research. Suggested courses in this regard include: STAT 598z (Introduction to Computing for Statisticians); STAT 546 (Computational Statistics); STAT 553 (Theory of Linear Models and Analysis of Experimental Designs); CS 578 (Statistical Machine Learning); and CS 690 (Statistical Machine Learning II).

Research Writing Skills Requirement

While the School’s Research Writing Requirements are formally fulfilled by completing the two research papers described near the end of the document, Marketing doctoral students are encouraged to hone their writing, skills by taking advantage of the tutorials and labs sponsored by the English Department. For instance, there are seminars provided by English Writing Lab instructors ("traveling tutorials") on such topics as: Documenting Sources, Higher Order Concerns (HOCs)/Lower Order Concerns (LOCs), OWL (Online Writing Lab), Peer Response/Editing, Punctuation, Research Papers, Sentence Combining and Clarity, and Transitions.

Plan of Study

Students are required to have a formal plan of study for approval by the Director of the Krannert School Doctoral Programs in Management prior to taking their Preliminary Examination. For details, see the School’s Management Ph.D. Program Requirements, Section V Plan of Study Requirement. The study plan, which is to be eventually filed with Office of the Graduate School of Purdue University, should be approved by the Marketing Area Doctoral Academic Advisor before it is forwarded to the Director of the Management Doctoral Program.

Annual Performance Review

The performance of each student will be evaluated each year by the Marketing faculty. Students who are not making satisfactory progress may be asked to withdraw from the program. Students will be evaluated on all dimensions of the Marketing Ph.D. Program requirements, including performance as research and teaching assistants.

Written Examinations

All Marketing doctoral students must take and successfully pass the Marketing Preliminary examination in the summer session of their second year. As required in the School’s Management Ph.D. Requirements, Section VI Preliminary Exam Requirement, the Preliminary Exam cannot be taken unless the student has met the GPA requirement and completed:

  • All Research Method courses
  • All Marketing seminar courses
  • All Minor Area courses
  • First Year Summer Research Paper Requirement.

If a student fails the Marketing Preliminary examination, he/she must retake it the following December. If he/she fails it again, the student should expect to be dropped from the program.

Two Research Papers

All Marketing doctoral students are required to write two research papers, one during the summer following their first year of course work and the second at the end of the fall semester of their third year in the program.

First Research Paper:

The First Research paper, due at the end of the First Year summer session, should consist of a thorough literature review of a broad research topic of interest to the doctoral student. The student should identify a faculty advisor for this paper (a member of the graduate faculty in Marketing) as quickly as possible, no later than the end of May of the student’s first year. Before beginning work on the paper, the student must obtain his/her faculty advisor’s approval for the chosen research topic. The First Year Summer Paper must be submitted to the student’s faculty advisor for grading no later than the first day of classes in the following fall semester.  In some cases, with the approval of the faculty advisor, the student may deviate from doing a literature review and, for example, complete empirical analysis for a research proposal developed for a doctoral seminar.

Second Research Paper:

The Second Research Paper, due at the end of the Third Year fall semester, will consist of two parts: (1) a replication of a published paper, and (2) description of two extensions to the paper that the student replicated. The student should identify a faculty advisor for this paper (a member of the graduate faculty in Marketing) as quickly as possible, no later than the end of May of the student’s second year. Note that the student is not required to choose the same faculty advisor for both research papers. The paper must be submitted to the student’s faculty advisor and the Marketing Academic Advisor no later than the first day of classes of the following spring semester and must be presented in the Marketing Workshop (MGMT 69100) before March 1 of the that spring semester. The graduate faculty in Marketing will evaluate the paper and the presentation.

The Two Research Papers can be substituted for the Research Writing Skills Requirement mentioned above.

Dissertation Committee, Proposal and Defense

Each student is responsible for forming a dissertation committee within 12 months of passing the Preliminary Examination.  The committee should consist of at least four graduate faculty members (at least three on the Krannert faculty), with the chairperson or at least one of the co-chairs from the Marketing Area. It is the student’s right to choose and alter the composition of the dissertation committee, but it is the right of the faculty to decline an invitation to either chair or serve on the student’s committee. Once a student’s dissertation proposal is accepted by his or her dissertation committee, it is to be considered a “contract” which will guide the student through the final preparation for his or her dissertation. If the dissertation proposal is not accepted by the dissertation committee, the student may be given the opportunity to make a second attempt. However, a significant delay in achieving an acceptable proposal may be cause for withdrawal from the program.

Detailed guidelines on the formation of the committee, presentation of dissertation proposal, and defense of the completed dissertation are provided in the School’s Management Ph.D. Program Requirements, Section VII Doctoral Dissertation Proposal/Dissertation Committee Requirement and Section VIII Defense of the Dissertation Requirement.

Teaching Experience Requirement

The Teaching Experience Requirement is designed so that our students receive the guidance and experience necessary to succeed in the classroom once they leave Krannert.  To this end, all funded Marketing doctoral students are required to provide teaching assistance for a marketing course or courses early in the doctoral program. The course or courses will be chosen based on the student’s chosen field of study, expertise and experience. Also, during their first four years in the program, the funded students are required to teach at least on two occasions a section covering either the core undergraduate marketing course or an undergraduate marketing elective course.

Marketing Research Workshop Requirement

All Marketing doctoral students, regardless of their year of study in the program, must register for MGMT 69100 (Marketing Research Workshop) every module. This course is offered as Pass/No Pass (P/NP) unless otherwise arranged by the Marketing faculty. The faculty member in charge of the workshop is the coordinator of the course and monitors students’ attendance and other matters, and issues a grade for each student.  The workshops provide important opportunities for students to learn about current research, improve their ability to critically evaluate research, and develop research topics. Students are expected to actively participate in the discussion during the workshop. Students are also required to meet with outside workshop speakers as arranged by the workshop coordinator.

Estimated Time Required

Course work, Preliminary Examination, Two Papers 2.5 years
Dissertation 1.5 years
Total Time in Program 4.0 years

As noted below, if a student is actively engaged in research and would benefit from a fifth year in the doctoral program, the Marketing faculty may recommend that the student be funded for a fifth year. Historically, all funded students have received fifth year funding, but there is no guarantee.

Funding Doctoral Students

The funding policy for the Marketing area doctoral students is based on the School’s Ph.D. funding policy. Consistent with this, the funding policy in Marketing is as follows:

(a) All students granted admission with funding will be funded through their fourth year, assuming they make satisfactory progress and unless otherwise noted in their initial funding letter.

(b) The Marketing faculty may recommend fifth year funding if the student is continuing to make satisfactory progress on research and would benefit from an additional year in the program. If a student is awarded fifth year funding, he/she should expect to teach for at least part of that year.

(c) No student will be funded beyond their fifth year in the program.

Effective Date

This revised document becomes effective for all Marketing entering doctoral students as of fall semester 2017.

 

APPENDIX

Summary for Course Requirements

Required Courses
(Minimum 3.2 GPA)
ECON 60600 (Microeconomic Theory) or equivalent course ECON 60700 (Microeconomic Theory) or equivalent course ECON 61500 (Math Analysis for Economists)
ECON 67000 (Probability and Statistics)
ECON 67100 (Econometrics I)
Research Methods
Requirements
(15 Credits Spanning Two Different Topics)
Applied Statistics (Topic 1)
ECON 67200 (Econometrics II)
ECON 67400 (Microeconometrics)
ECON 62100 (Applied Industrial Organization)

Economics (Topic 2)
ECON 61000 (Advanced Game Theory)
ECON 62100 (Industrial Organization)
Research Writing Requirement First and Second Research Papers
Marketing Courses MGMT 62610 Marketing Decision Models
MGMT 62710 Discrete Choice Models in Marketing
MGMT 62810 Analytical Models in Marketing
MGMT 62910 Selected Research Topics in Marketing
Minor Area Statistics Minor (6 Credits) or
Economics Minor (6 Credits)
Additional Suggested Courses Appropriate for the student’s plan of study
Marketing Workshop MGMT 69100 (Marketing Research Workshop) every semester

Note: All foreign students must pass the English proficiency test or complete the required English class before they can teach.