- Adobe invests in Krannert faculty research on data science in marketing
A pair of faculty members from Purdue University’s Krannert School of Management recently won a research grant of $50,000 from Adobe Systems. Wreetabrata Kar, an assistant professor, and Mohammad Rahman, an associate professor, are studying different drivers
of knowledge consumption on the Internet and endeavor to find how a site can leverage such drivers to influence consumer behavior.
- Case by Case: Krannert students compete to win
A growing number of Krannert undergrads and master’s students are recording top marks for their analytical and communication skills with a string of victories in recent business plan competitions. A staple at b-schools worldwide, case competitions require
students to analyze a business case in brief time frames and present their solutions to a group of judges representing industry-leading corporations, offering numerous opportunities for those involved. The competitions showcase students’ abilities to work
with teams, present information and generate insights while also preparing themselves for successful careers.
- Professor Mara Faccio elected to the board of the American Finance Association
Krannert finance professor Mara Faccio, Purdue’s Hanna Chair in Entrepreneurship, has been elected to the Board of Directors of the American Finance Association (AFA), the premier academic organization devoted to the study and promotion of knowledge about