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Undergraduate Programs

Strategic Management faculty

Prof Matthew LynallMatthew Lynall
Clinical Assistant Professor, Strategic Management/Experiential Learning

Why should a prospective student choose the Krannert School?

I would be remiss in not promoting Krannert's experiential learning initiative. The opportunity to practice the application of newly acquired knowledge and skill in an active business setting is a great addition to the master's program curriculum, and I hope it will find its way into our executive and undergraduate programs.

What do you enjoy most about teaching?

When I hear that a student has gained an insight that enables them to think and see things differently. Information has value, but the ability to creatively think through and analyze situations - priceless!

How would you describe your teaching style?

Facilitative rather than instructional. I'm not a big fan of lectures. The case method is a great vehicle for combining the students' prior knowledge and experience with new concepts and ideas all within a real business situation. It's more about collective discovery than one-way transfer. One or two students seem to appreciate my sense of humor - but they're the exception.

What do you like most about the Krannert School and Purdue?

The international diversity of our students - the cultural exchange and varied perspectives enriches our programs and community. Also, Purdue is one of the world's great engineering schools. The intersection of science and management offers opportunities not available to business students at many other universities.

How would you describe West Lafayette?

Quiet and self-sufficient - a nice retreat. Everything I need is relatively close by. If I want to be reminded of the joys of getting stuck in traffic, I can always take a trip to Chicago. Also, Purdue has a beautiful campus that reflects considerable care in maintaining its architectural integrity.

How would you describe your fellow faculty members at Krannert?

Brilliant and nice people - the diversity and depth of knowledge amongst our faculty is phenomenal. Given our high expectations for research productivity, I am surprised at the care and attention that is given to students both inside and beyond the classroom.

What are your current research interests?

I have just started some research with an MBA student on organizational ambidexterity. We are focusing on the use of structural mechanisms that enable companies to effectively manage and incrementally improve their existing businesses while also pursuing radical and potentially disruptive innovation. It's a rather cool topic.

What are some of your hobbies?

Tennis and endurance sports - running, swimming, cycling; playing the guitar, listening to any music but country; indigenous art; mythology, science fiction and graphic novels - anything by Neil Gaiman.