Purdue Summer Program: Business Studies in London
Location: London, United Kingdom
Program Dates: May 9 – June 15, 2013. Spend 5 unforgettable weeks in London with planned 3-day weekends for travel throughout Europe!
Host: FIE-Foundation for International Education
Eligibility: The program is open to all Krannert undergraduate students and Purdue students pursuing a Management or Economics minor with a minimum cumulative GPA of 2.5/4.0.
Course Credits: Students will earn 6 credits by taking MGMT 39000 (British Life and Business) and either MGMT 31000 (Fundamentals of Finance) or MGMT 39000 (Global Marketing).
Cost: The program cost is estimated to be $6800 which includes all Purdue fees, tuition, housing, excursions, insurance, and a pass for local transportation. Participants will pay directly for air fare, meals, and personal expenses.
Language Requirement: None.
Application Deadline: The deadline to apply for this program is March 1, 2013.
Contact: Adrienne Albrecht, email@example.com
Academic Program: Classes will be held Monday through Thursday, allowing students time for optional travel on weekends. All courses/modules will be taught by British adjunct instructors hired by Foundation for International Education (FIE) with the approval of the Krannert faculty/dean. Students will earn a total of 6 credit hours for the program. All students will take the MGMT 39000, British Life and Business course plus one additional course chosen between the MGMT 31000, Financial Management, OR MGMT 39000, Global Marketing.
MGMT 39000 – British Life and Business: This 3 credit course will provide an examination of British culture and life in a business context. The course will examine the issues of politics, monarchy, parliament and democracy in England and the significance of the British Empire in the development of multiculturalism, as well as the country’s impact on the development of business and trade. Students will also study the UK as part of the European Union and its complex role in it. Cultural impact on the organizational decision making, negotiations, human resource management, and business functions, such as marketing, will be reviewed.
MGMT 31000 – Financial Management (Fundamentals of Finance): This 3 credit course will introduce students to fundamental concepts in corporate finance and provide an understanding of basic financial calculations. The course also aims to provide a basis for further studies related to managerial responsibilities and financial markets. Students enrolled in this course will expand their confidence in performing financial calculations, communication, and team-work and presentation skills to support their activity during the course. Topics in the course will cover a wide range of issues such as financial markets and systems, investment decisions, debt financing and capital structure.
MGMT 39000 – Global Marketing: This 3 credit course explores the decision-making process in the marketing of products and services in the international marketplace. Student enrolled in this course will learn the formulation of key elements in international marketing strategy, such as identification and assessment of potential markets, price setting, and design, promotion, and distribution of products and services. They will also explore issues such as the competitive advantage of nations, the changing nature of the international social and business environment, and the emerging role of the Internet in international marketing.
Excursions: Included are a guided tour of South Kensington, a half-day guided tour of London, and course related site visits. Other optional activities include comedy clubs, live music, soccer games, theater, etc.
Accommodations: Students will live in shared self-catering apartments in FIE residences located in the Royal Borough of Kensington and Chelsea, an area of four-and-a-half square miles with a population of 150,000. Kensington’s islands of residential buildings are bordered by some of London’s most fashionable streets with pubs, restaurants, and all the essential amenities including 24-hour supermarkets, banks and post offices. The West End, London’s main theater district, is just 15 minutes away.