|Program Dates:||May 12 - 19, 2017|
|Faculty:||Prof. Laura Downey|
|Host:||Krannert School of Management|
|Eligibility:||The program is open to Purdue undergraduate students with a 2.5 GPA.|
|Course Credits:||MGMT 39000 - Explore Marketing and Culture in France's Burgundy Regions for 1 credit.|
$2500 (airfare and personal spending not included)
Krannert students may apply for Krannert specific scholarships in addition to the $500 Purdue Moves Scholarship. For more information click here.
Students will stay in a double or triple occupancy hotel suite with fellow students.
March 10, 2017. Click here to apply!
February 10, 2017. Krannert Scholarship deadline (students will be notified by mid-February of Scholarship standing)
|Deposit Deadline:||March 10, 2017. $500 non-refundable deposit|
|Contact:||firstname.lastname@example.org for more information.|
Explore Marketing and Culture in France's Burgundy Region - MGMT 39000 (1 credit)
The course is focused on understanding the marketing practices and culture of the Burgundy region of France. The regional economy is strongly rooted in traditional industries, such as wine, agriculture, and tourism, and it also boasts a significant presence in other types of industry such as fashion and technology. We will explore and visit companies in this region to talk with their leadership about how they accomplish their marketing goals.
The one credit course will provide an examination of marketing practices and cultural traditions in France and compare and contrast them with those in the United States. The curriculum consists of visits to businesses and historical sites, tours of regional landmarks, and hands-on activities to experience the French culture.
In addition, the program includes excursions to local cultural destinations in Macon and Lyon, such as an architectural tour of Lyon, visits to local historical sites, cultural activities, and a cooking class on traditional French cuisine. An optional visit to Paris is available at the end of the program.