MGMT 324 Principals of Marketing, ECON 490 Political Economy of the E.U.
London, United Kingdom
|Program Dates:||May 12 - June 9, 2018|
|Eligibility:||The program is open to Purdue undergraduate students with a minimum of 2.5 GPA|
$4732 (airfare not included)
Krannert students may apply for Krannert specific scholarships in addition to the Purdue Moves Scholarship. For more information click here!
February 1, 2018. Krannert Scholarship deadline (students will be notified by mid-February of Scholarship standing)
|Deposit Deadlines:||March 1, 2018. $500 non-refundable deposit|
|Apply:||To apply for this program, visit the Study Abroad website.|
firstname.lastname@example.org for more information.
Principles of Marketing - MGMT 32400
This course prepares students to think strategically about marketing in today’s global environment. After successful completion of this course, students have a basic understanding of the marketing concept, the marketing mix (product, place, promotion and price), segmentation, targeting, positioning, customer value, branding, services marketing, global marketing, marketing metrics, consumer and business behavior, ethics and social responsibility in marketing, market planning, market research, and competitive analysis.
The Political Economy of the European Union - ECON 49000
This course develops students’ understanding of initial stages of EU integration such as the free trade area, single market, and Economic and Monetary Union and develops students’ understanding of the EU's economy and the processes of integration and enlargement. In addition, students investigate the impact of a wide range of EU policies on life and business in the EU and outside.
Students will live in shared self-catering apartments in FIE residences located in the Royal Borough of Kensington and Chelsea, an area of four-and-a-half square miles with a population of 150,000. Kensington’s islands of residential buildings are bordered by some of London’s most fashionable streets with pubs, restaurants, and all the essential amenities including 24-hour supermarkets, banks and post offices. The West End, London’s main theater district, is just 15 minutes away.