This program is closed and no longer accepting applicants
|Program Dates:||May 13 - June 9, 2017|
|Faculty:||Prof. Fabrice Lumineau & Local faculty|
|Host:||Krannert School of Management|
|Eligibility:||The program is open to undergraduate students with a 2.5 GPA who have successfully completed MGMT 20100 (Management Accounting I) and ECON 25100 (Microeconomics)|
|Course Credits:||MGMT 45100 Strategic Management & International Elective, for 6 credits.|
$4200 (airfare and personal spending not included)
Krannert students may apply for Krannert specific scholarships in addition to the $1000 Purdue Moves Scholarship. For more information click here!
Students will stay in shared student apartments in Paris.
March 3, 2017. Click here to apply!
February 1, 2017. Krannert Scholarship deadline (students will be notified by mid-February of Scholarship standing)
|Deposit Deadline:||March 3, 2017. $500 non-refundable deposit|
|Contact:||email@example.com for more information.|
Strategic Management (MGMT 451)
Why are some firms more successful than others? This is the fundamental question of strategy. This course analyzes the sources of competitive success among firms and develops knowledge and skills necessary to effectively analyze and formulate strategy, be it as a manager, a management consultant, or an investment banker. Strategic management examines the organizational structure, resources and capabilities, and the strategic position of the organization to create, capture and sustain competitive advantage.
We will learn how to rigorously analyze a firm's competitive environment, its internal resources, and functional-level, business-level and corporate-level strategies. Building upon this foundation of rigorous analysis, we will practice formulating well-thought out recommendations that are specific and actionable.
Success depends not only on the soundness of the formulated strategy, but also on effective implementation through appropriate organizational choices. This course focuses on strategic decisions, and with both the content of those decisions and the processes by which general managers position the businesses and allocate resouces under conditions of uncertainty and competition. This course utilizes various tools, concepts, and analytical frameworks that enhance our ability to define and analyze strategic problems and to identify sources of competitive advantage from both an industry and firm-level perspective.
Marketing Across Cultures - MGMT 39000 (International Elective)
Effective marketing abroad requires a strategic understanding of complex multicultural environments. More specifically, international marketers manage two different sources of cultural diversity: external diversity, accounting for the numerous obvious and less obvious cultural determinants on buying and consumption, as well as with the cultural traits characteristic of doing business with foreign partners (negotiation and relationship management with suppliers, distributors, and others); and internal diversity, cooperation with increasingly multicultural teams operating in different countries on key issues ranging from strategic marketing decision making to the implementation and execution of specific marketing programs.
This is a case discussion based course. Cases will be selected to illustrate the unique challenges of marketing within France and marketing French products abroad.