Students specializing in marketing at Krannert come from a variety of backgrounds and experiences. A number of the students at Krannert have prior technical backgrounds, but increasingly students with backgrounds in liberal arts and social sciences are also having success in the marketing concentration at Krannert. Many are career changers who provide fellow marketing students with informative insights from other disciplines. The marketing students that are part of the program are very dynamic, involved, and impactful in the Greater Lafayette community.
"Coming to Krannert as a younger, marketing-focused first-year student I was very nervous. I was worried since I knew many of my classmates would have more work experience than me. I feared that I would not find my place in the community and also that I would have difficulty finding a job upon graduation. However, the entire Krannert experience has far exceeded my expectations. The professors as well as career and student services staff take a genuine interest in the success of the students. Moreover, the caliber of students is first-class and I feel consistently challenged while still maintaining a collaborative and healthy academic environment. As graduation grows closer, I can see a marked change in my knowledge of the marketing field, my value to a future employer and my overall leadership abilities. I believe these skills would not have been possible without the support that the Krannert system provides to students, especially in marketing. If given the opportunity to make the decision again, I would never second guess coming to the Krannert Graduate School of Management at Purdue."
- Shawn McCall, Account manager, Medefield, KGMA President, Class of 2011