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Krannert's PhD Program in Marketing

Welcome to the Krannert's PhD Program in Marketing!

The marketing area at Krannert has a long tradition of leadership in doctoral education. The school’s marketing PhD graduates are among the nation's best in terms of the impact of their research on the profession, according to a study by Academic Assessment Services. The Purdue graduates were one of only five sets of alumni to be ranked in the top 15 on each of five separate measures of influence. The five measures and Purdue's ranking were: No. 13 in number of graduates, No. 10 in total citations in other academic journals, No. 12 in average citations, No. 12 in median citations and No. 9 in adjusted median citations.

Our marketing PhD graduates hold named/chaired professor positions in academia including including Dominique Hanssens (UCLA), Abel Jeuland (University of Chicago), Kirthi Kalyanam (Santa Clara University), Donald Lehmann (Columbia University), Das Narayandas (Harvard Business School), and Dave Reibstein (The Wharton School).

Recent Publications and Working Papers

Recent Publications (September 2020)

Dai, Weijia, Ginger Jin, Jungmin Lee, and Michael Luca (2018), “Aggregation of Consumer Ratings: Application to,” Quantitative Marketing and Economics.

Dai, Weijia and Michael Luca (2020), “Digitizing Disclosure: The Case of Restaurant Hygiene Grades,” American Economic Journal: Microeconomics, 12(2), pp. 41-59. 

Guofang Huang, Hong Luo, and Jing Xia (2019), “Invest in Information or Wing It? A Model of Dynamic Pricing with Seller Learning,” Management Science, 65(12), 5556-5583.

Guofang Huang, Matt Shum, and Wei Tan (2019), “Is Advertising Informative? Evidence from Contraindicated Drug Prescriptions,” Quantitative Marketing and Economics, 17(2), 135-160.

Guofang Huang, Yingyao Hu, and Yuya Sasaki (2020), “Estimating Production Functions with Robustness against Errors in the Proxy Variables,” Journal of Econometrics, 215(2), 375-398.

Guofang Huang and K. Sudhir (2020), “The Causal Effect of Service Satisfaction on Customer Loyalty,” Management Science.

Guofang Huang (2020), “When to Haggle, When to Hold Firm? Lessons from Used Car Retail Market,” Journal of Economics and Management Strategy, 29(3), 579-604.

Hsin-Chen Lin and Manohar Kalwani (2018), “Culturally Contingent Electronic Word-of-Mouth Signaling and Screening: A Comparative Study of Product Reviews in the United States and Japan,” Journal of International Marketing, Vol. 26, No. 2, pp. 80-102.

Wanqing Zhang, Pradeep Chintagunta, and Manohar Kalwani, "Social-Media, Influencers, and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China," Journal of Marketing, forthcoming.

Wreetabrata Kar, Viswanathan Swaminathan, and Somdeb Sarkhel (2020), "User Segment Identification Based on Similarity in Content Consumption," U.S. Patent Number: 10,789,620.

Pareek, Qiang Liu, and P. Ghosh (2018), “Ask Your Doctor if This Product is Right for You: A Bayesian Joint Model for Patient Drug Requests and Physician Prescriptions,” Journal of the Royal Statistical Society Series A, 182(1), 197-223.

Qiang Liu, Hongju Liu, and Manohar Kalwani (2020), “‘See Your Doctor’: The Impact of Direct-to-Consumer Advertising on Patients with Different Affliction Levels,” Marketing Letters, 31,

Federico Rossi (2018), “Lower Price or Higher Reward? Measuring the Effect of Consumers’ Preferences on Reward Programs,” Management Science, 64(9), 4451-4470.

Federico Rossi and Pradeep Chintagunta (2018), “Price Uncertainty and Market Power in Retail Gasoline: The Case of an Italian Highway,” Marketing Science, 37(5), 753-770.

Romana Khan, Ting Zhu and Sanjay Dhar (2018), “The Effect of WIC Program on Consumption Patterns of Cereal Category,” Quantitative Marketing and Economics, 16(1), 79-109.

Chakravarthi Narasimhan, Purushottam Papatla, Baojun Jiang, Praveen K. Kopalle, Paul R. Messinger, Sridhar Moorthy, Davide Proserpio, Upender Subramanian, Chunhua Wu and Ting Zhu (2018), “Sharing Economy: Review of Current Research and Future Directions,” Customer Needs and Solutions, 5(1-2), 93-106.

Pranav Jindal, Ting Zhu, Pradeep Chintagunta, and Sanjay Dhar (2020), “Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types,” Journal of Marketing, 84(2), 114-132.

Miremad Soleymanian, Charles Weinberg and Ting Zhu (2019), “Sensor Data and Behavioral Tracking: Does Usage Based Auto Insurance Benefit Drivers?” Marketing Science, 38(1), 21-43.

Yanwen Wang, Chunhua Wu, and Ting Zhu (2019), “Mobile Hailing Technology and Taxi Driving Behaviors,” Marketing Science, 38(5), 734-755.



Working Papers

Guofang Huang and Haiyan Liu (2019), “Expectation-Based Reference-Dependent Preferences: Evidence from the Used-Car Retail Market,” revise and resubmit at Quantitative Marketing and Economics.

Guofang Huang (2020), “Selling-Mechanism Design for Peer-to-Peer Lending Platforms: Multiunit Uniform-Price Dynamic Auctions vs. Posted Price,” under first-round review at Journal of Marketing Research

Fang, Xing and Manohar U. Kalwani (2020), “Impact of Live Chat on New Customers: A Thorough Look at the Customer Journey from a Quasi-Experiment,” under second round review at International Journal of Research in Marketing.

Kar, Wreetabrata and James Reeder (2020), “Quantifying the Effect of Sales Agent Turnover on Physician Prescription Volume: A Study of Agent Ability and Agent Effort," under review at International Journal of Research in Marketing. 

Kar, Wreetabrata, Paul Ellickson, and James Reeder (2020), “Machine Learning Marketing Component Effects: Applying Causal Forests to Targeted Email Promotions," under review at Marketing Science.

Qiang Liu and Xiaofeng Liu (2020), “Product Line Design in All-or-Nothing Crowdfunding,” under second round review at Production and Operations Management.

Cai, Qiang Liu, C. Shi, Y. Wang, and F. Zhang (2020), “Rare Disease Detection and Physician Targeting: A Factor Graph Machine Learning Approach,” revise and resubmit for second round review at Quantitative Marketing and Economics.

Qiang Liu, Manohar Kalwani, and S. Shin (2018), “Which Patients Get Their Prescription Drug Requests Fulfilled?” revise and resubmit at International Journal of Research in Marketing.

 Zhou, M. Gill, and Qiang Liu (2020), “Empowering Education with Crowdfunding: Empirical Evidence from California Public Schools,” revise and resubmit for third round review at Journal of Marketing Research.

Federico Rossi and Gaia Rubera (2019), “Measuring Competition for Attention in Social Media: NWSL Players on Twitter,” under third round review at Marketing Science

Federico Rossi (2020), “Mergers with Endogenous Product Choice: The Case of the Ready-to-Eat Cereal Industry,” under first round review at Quantitative Marketing and Economics.

Xuebin Cui, Ting Zhu, and Yubo Chen (2020), “Offline Versus Mobile Commerce: Implications for Inequality of Assessing Local Retail Infrastructure I Emerging Markets,” revise and resubmit at Information System Research

Miremad Soleymanian, Charles Weinberg and Ting Zhu (2020), “Threats to Privacy versus Saving Money: A Study of Consumers Adoption and Usage of Usage-Based Insurance,” revise and resubmit at Marketing Science.

Wu, K. Wang and Ting Zhu (2020), “Price Match Guarantees in the Age of Showrooming: An Empirical Analysis,” revise and resubmit at Journal of Marketing.

Sina Ghobi, Tirtha Dhar, Charles B. Weinberg, and Ting Zhu (2019), “Restaurant Diners’ Reaction to Incidents of Mad Cow Disease: Stay Home, Eat Less Beef, or Life as Usual?” revise and resubmit at Marketing Letters.

Jian Ni, Qiaowei Shen, and Ting Zhu, “Upselling versus Upsetting Customers? A Model of Intrinsic and Extrinsic Incentives," revise and resubmit at Marketing Science.