General Manager in charge of Patrimonio Hoy, an initiative of CEMEX designed to improve the quality of life for low-income families through housing. Patrimonio Hoy offers an accessible savings and credit system with technical advisory services which allows families to increase the quality and reduce the cost and time necessary in building their homes.
He was part of the original team that designed Patrimonio Hoy by living directly among low-income communities in Mexico for a year.
He has been in this position for the last 8 years. Before, he was in charge of Logistical Projects, Organizational Effectiveness, and Human Resources functions within CEMEX Mexico. Israel Moreno holds a Bachelor Degree from Tecnologico de Chihuahua and a Masters Degree in Organizational Development from Universidad de Monterrey. He lives in Guadalajara, Mexico, with his wife and 3 daughters.