Assistant Professor of Management
Krannert School of Management
Yu (Jeffrey) Hu is an assistant professor at Purdue University’s Krannert School of Management. His research studies how Internet markets differ from traditional markets and how businesses should adapt their strategies in response to the unique characteristics of Internet markets. He has also written papers that study the pricing of information goods and privacy protection regimes on the Internet. His research has been published in leading journals such as Management Science, Sloan Management Review, and Journal of Management Information Systems. His research on the "Long Tail" phenomenon on the Internet has been discussed extensively and cited by media outlets such as New York Times, InformationWeek, Wired Magazine, TIME Magazine, and INC. Magazine. He has conducted research for a number of companies including Amazon, HP, and several Internet retailing companies. He recently won a Willis Young Faculty Scholar Award at Krannert School of Management. Dr. Hu received his Ph.D. in Management Science and Information Technology from MIT’s Sloan School of Management. Prior to coming to Purdue University, he worked for MIT’s Center for Digital Business. He received a B.S. degree in Finance with the honor of Outstanding Graduating Student from Tsinghua University, Beijing, China, and received a M.S. degree in Economics from University of Wisconsin-Madison.