The student internship poster competition is a fun and informative student event held in conjunction with the annual fall operations conference. This lively “speed dating” formatted competition was created to benefit both industry visitors as well as students by accomplishing three primary objectives:
1. To demonstrate to industry visitors the caliber of summer projects that Krannert students can complete during an internship and to provide an alternative resource for locating student candidates interested in operations and supply chain careers.
2. Provide an opportunity for graduate students to promote their talents and refine their presentation skills, by marketing themselves to industry visitors by explaining their summer work experience.
3. Expose undergraduate and incoming 1st-year MBA students to the variety of companies and employment opportunities they might encounter when searching for internship employment themselves.
This year twenty students, consisting of eleven undergraduates and nine MBA’s took part in the competition. Participating as judges for the competition, our industry conference guests had the opportunity to meet all the competitors individually. Judges listened carefully and asked probing questions as the students articulated their internship work experience and summer accomplishments.
If your firm is looking for a way to connect one on one with the best of the best operations and supply chain students, sponsoring this event must be on the top of your list.
Eaton Corporation Sponsor’s Choice AwardJennifer Tvedt, MBA 2011
Sears Holding Company
Kmart branding strategy
“A business exists to create a customer” Peter F. Drucker Kmart, a wholly owned subsidiary of Sears Holdings Corporation, is a mass merchandising company that offers customers quality products through a portfolio of exclusive brands and labels. Kmart operates 1,327 stores across 49 states, Guam, Puerto Rico, and the U.S. Virgin Islands. Until recently, Kmart has struggled gaining market share and improving revenue streams as Walmart and Target are ferociously competing within the same marketplace for growing demographics such as Hispanic and the new Millennial customer. How can Kmart differentiate themselves within this current operating environment? Is Kmart able to capitalize on the growing Hispanic population within the United States by altering their current in-store operations? Is it possible to bring in specialty products in targeted markets through improving Kmart’s current supply chain? These are all questions, my colleague Vishwas Bharadwaj and I sought out to find and solve during our summer internship with Sears Holdings Corporation. In addition to our assigned work within our respective departments, Vishwas and I decided to embark on a pro-active re-branding strategy for Kmart, encompassing market research, operational and logistical efficiency, and identifying new sales mediums. After presenting to the executive team and the CEO of Sears Holdings, Mr. Bruce Johnson, we were approved to continue our work as a four month long consulting project in conjunction with Purdue University.
Due to the scope of such a project, the executive team deemed the work appropriate for further analysis, with the goal of devising an integrated branding strategy and determining an implementation roadmap for Kmart.
The poster will provide the strategic methodology being utilized in organizing and planning a project of this magnitude, while defining the project goals and objectives. Next, proposed solutions will be presented, in addition to emerging marketing platforms being utilized. Lastly, the poster will explain the relevance of the consulting project to Sears Holdings Corporation and Purdue University’s Krannert School of Management.
Graduate 1st PlaceVeronica Spriggs, MBA 2011
John Deere Company
Departmental Inventory Reduction at Drive Train Operations
This semester, on the first day of class, a Krannert professor exclaimed, “learn, understand and use understanding to improve.” During my summer internship with John Deere, I followed this procedure to determine a viable solution to the high-impact project with which I was assigned. I spent a large portion of the summer attempting to learn and understand the complex manufacturing processes and information systems utilized by the company. The remainder of the time was spent brainstorming solutions to my project. My project consisted of two parts; the first part of the project included decreasing the inventory stored in the department by 50% and the second part involved increasing the frequency of the material replenishment to the work stations. The department chosen to undergo analysis was Department 543, which builds the rear axles for the 8000 series tractors. Understanding the current inventory protocols was vital to developing a sustainable solution; including the associated computer systems, material replenishment process and even the improvisation performed by material specialists in the event of a part shortage. The summer concluded with a solution implemented, which, after a few minor adjustments, proved to be a success. The solution removed substantial inventory dollars from the department work area, as well as freeing up considerable floor space. The design of the inventory reduction process also allowed for duplication in other departments. The poster will illustrate the finer details of the solution, as well as explore more in depth the benefits that arose, which include meeting the inventory reduction goal of 50%. This internship provided a challenging and enriching experience and I appreciate the opportunity I was given to work with John Deere.
Undergraduate 1st PlaceGaurav Vijayvargiya, UG 2011
TVS Motor Company
Analysis of customer complaint data to improve product quality