Founded in 1968, for nearly five decades, the Dr. Cornell A. Bell Business Opportunity Program (BOP) has served as the bedrock of the Krannert School of Management’s student diversity efforts and is still our most important catalyst in recruiting and retaining students who contribute to the diversity of Krannert’s student body. Under the leadership of Dr. Cornell Bell and the Director of Diversity Initiatives, BOP has grown into a nationally recognized program that offers scholarships, academic advising, and career networking opportunities to outstanding students, helping ensure that a Krannert business education is within reach of all deserving scholars pursuing management careers. BOP averages between 20-30 undergraduate and 10-15 graduate students per year. To date, more than 1,400 students pursuing bachelors or master’s degrees in the School of Management have directly benefited from the program.
Business Opportunity Program Summer Session
The Dr. Cornell A. Bell Business Opportunity Program (BOP) summer session is a bridge program for historically underrepresented minority students admitted to the Krannert School of Management as freshmen for the fall semester. Instead of beginning their management education in the fall, BOP students start during the summer school session to ease the high school to college transition, get acclimated to college life, and form relationships with like-minded individuals who ultimately serve as a support group over the next four years. Students enroll in four summer courses and gain 11 credit hours upon the completion of the program. BOP participants all live in the same residence hall and participate in community building activities outside of class which aid in preparing them for success in Krannert and beyond.
The Business Opportunity Program summer session is a recruiting and retention tool used to attract incoming students and graduate them in the School of Management with business degrees. Current success metrics are detailed below:
- The average first semester grade point average (GPA) for students who participated in BOP during the summer of 2017 was 3.6 (Fall 2017).
- 74% of BOP ’17 garnered Dean’s List and/or Semester Honors after their first semester (Fall 2017).
- For students participating in BOP during the summer of 2016, 94% of them returned for their sophomore year (1-year retention rate).
- The current 5-year graduation rate for BOP alumni (student participants from the summer of 2012) is 90%, compared to 69% for all of Purdue University’s underrepresented minority students, and roughly 45% for minority students at all 4-year higher education institutions in the US.
Date: Summer 2019
Location: Jerry S. Rawls Hall (West Lafayette, Indiana)
Participants: 20-30 incoming, historically underrepresented minority Krannert freshmen
Financial Support: $200,000 - $300,000 ($10,000 per student participant; covers tuition, room & board, and books and materials)
Support Deadline: June 1, 2019
Recognition and Branding: 1) Gain exclusive access to students before other companies/firms via presentation or interactive workshop during summer session with sponsorship of at least one summer session participant; 2) Logo and name placement on BOP website as program sponsor with link to careers; and 3) Directly impact the number of historically underrepresented minority students graduating from the Krannert School of Management.
Business Opportunity Program Scholarships
For many minority students, the deciding factor for which college they will attend is financial aid. Many high-ability, high school seniors admitted to Krannert wish to participate in the Business Opportunity Program, however, they cannot attend Purdue University due to insufficient financial aid. With a proven program that works, more financial aid in the form of scholarships increases the amount of diversity within a graduating class, leading to a wider array of candidates for employers to choose from for hiring needs each year.
Financial Support: $5,000 (standard BOP scholarship); $10,000 (covers room & board); or $20,000 (covers out-of-state tuition)
Support Deadline: August 1, 2019
Recognition and Branding: 1) Provide a classroom presentation in MGMT 243 during the fall semester with the gift of at least a $5,000 scholarship; 2) Logo and name placement on BOP website as program sponsor; 3) List past interns as preference for scholarship recipients to aid in boosting intern to full-time hire conversion rate; 4) Receive invitation to attend Krannert Scholarship Awards Celebration for additional branding opportunities including public recognition as scholarship donor in front of all award recipients and their families, and 5) Directly impact the number of historically underrepresented minority students enrolling in the Krannert School of Management.