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Guofang Huang

Guofang Huang

Assistant Professor of Management
Marketing

Education

Ph.D. in Economics, Johns Hopkins University, 2011.

CV

Publications

"Short-Run Needs and Long-Term Goals: A Dynamic Model of Thirst Management," 2015, (with Ahmed Khwaja and K. Sudhir). Marketing Science.
"Is Advertising Informative? Evidence from Contraindicated Drug Prescriptions," 2018, (with Matt Shum and Wei Tan), Quantitative Marketing and Economics.
"Invest in Information or Wing It? A Model of Dynamic Pricing with Seller Learning," 2018, (with Hong Luo and Jing Xia), forthcoming Management Science.

Contact

huan1259@purdue.edu
Phone: (765) 49-49566
Office: KRAN 421

Quick links

Personal website