Skip to Content
Purdue University is taking steps to ensure the health and safety of our community. For the latest information and guidance on Purdue’s response to COVID-19 please visit:
Janakiraman Moorthy

Janakiraman Moorthy



Ph D (Indian Institute of Management Ahmedabad)


Visiting Professor of Management

Janakiraman Moorthy has joined Krannert School of Management, Purdue University as visiting professor in marketing department. He was Dean and Professor of Marketing at Institute of Management Technology, Dubai (IMT Dubai) before joining Krannert. Earlier he was Professor of Marketing at Indian Institute of Management Calcutta (IIM C) and Indian Institute of Management Lucknow (IIM L). He holds a visiting position at Asian Institute of Technology, Bangkok (AIT) as Professor of Marketing. He has wide experience in banking and investment industry. He was Global Research and Project Director of the Institute for Customer Relationship Management, Atlanta USA. He received his Ph.D from Indian Institute of Management, Ahmedabad (IIM A).

His teaching interest include marketing research and analytics, customer relationship management and new product development. His current research focuses on exploring new methods for marketing decision making and marketing productivity analysis. His recent research papers were published in peer reviewed journals such as Marketing Science, Journal of Database Marketing & Customer Strategy Management, British Food Journal, Journal of Information Technology Case and Application Research, and Vikalpa.

Janakiraman has taught extensively in the Executive Education programs offered by IIMC and IIML. He had been Chairperson of the Executive Education Program at IIM Lucknow, and Chairperson of Admissions at IIM Calcutta. He was the Convener of the prestigious Common Admissions Test 2011(CAT), administered for selecting students for all the IIMs, management programs of IITs and other business schools in India. More than 200,000 students appear for CAT every year.  He was co-chair and host of AMA – Sheth Foundation Doctoral Consortium held at Dubai during January 2015.

He has undertaken projects for Ministry of Human Resource Development, Government of India. He has done consulting assignments for companies like National Panasonic Malaysia and Avaya Global Connect, India besides others.  

Journal Articles

  • Janakiraman Moorthy and Pulak Ghosh · (2015). Big Data and Consumer Privacy. Vikalpa: The Journal for Decision Makers, vol. 40 (1), 92-95.
  • Janakiraman Moorthy et al. (2015). Big Data: Prospects and Challenges. Vikalpa: The Journal for Decision Makers, vol. 40 (1), 74-96..
  • Harsha Aeron, Ashwani Kumar, and Janakiraman Moorthy (2012). Data mining framework for customer lifetime value-based segmentation. Journal of Database Marketing & Customer Strategy Management (Renamed as Journal of Marketing Analytics), vol. 19 (1), 17-30..
  • Jabir Ali, Sanjeev Kapoor and Janakiraman Moorthy · (2010). Buying behaviour of consumers for food products in an emerging economy. British Food Journal, vol. 112 (2), 109-124.
  • Harsha Aeron, Ashwani Kumar and Moorthy Janakiraman (2010). Application of data mining techniques for customer lifetime value parameters: a review.. International Journal of Business Information Systems, vol. 6 (4), 514-529.
  • Ralf van der Lans · Joseph A. Cote · Catherine A. Cole · Siew Meng Leong · Ale Smidts · Pamela W. Henderson · Christian Bluemelhuber · Paul A. Bottomley · John R. Doyle · Alexander Fedorikhin · Janakiraman Moorthy · B. Ramaseshan · Bernd H. Schmitt (2009). Cross-National Logo Evaluation Analysis: An Individual-Level Approach. Marketing Science, vol. 28 (5), 968-985.
  • Harsha Aeron, Tarun Bhaskar, Ramasubramanian Sundararajan, Ashwani Kumar, and Janakiraman Moorthy (2008). A metric for customer lifetime value of credit card customers. Journal of Database Marketing & Customer Strategy Management (Renamed as Journal of Marketing Analytics), vol. 15 (3), 153–168.

Book Chapters

  • Suresh Paul Antony, P. C. Purwar, Neelam Kinra, and Janakiraman Moorthy · (2011). India: Opportunities and Challenges of Demographic Transition. Springer,
  • S. P. Antony · P. C. Purwar · N. Kinra · J. Moorthy (2009). India: Emerging Opportunities in a Market in Transition (First Edition). The Silver Market Phenomenon (First Edition),

Conference Paper (refereed)

  • Harsha Aeron, Ramasubramanian Sundararajan, Tarun Bhasker, Ashwani Kumar and Janakiraman Moorthy (2008). Genetic Algorithm Technique for Profitability Based Segmentation.. Proceedings of The 2008 International Conference on Data Mining,

Office: KRAN 453

Area(s) of Expertise

Customer Relationship Management, Application Marketing, marketing analytics