Jim Oakley

Assistant Professor of Management
Marketing

Professor Oakley joined the Krannert faculty in 2002. His teaching interests are branding, advertising, marketing strategy, marketing management, and consumer behavior.

His current research interests include marketing strategy, branding, organizational decision making, consumer satisfaction, and the impact of organizational characteristics on marketing.

His prior professional work experience includes working as a business development analyst for Capital One, and most recently he was a research associate for the Media Management Center at Northwestern University.

Professor Oakley received a Faculty Research Grant from the Center for E-Business Education and Research at Krannert, as well as a dissertation award from the State Farm Companies Foundation. He is currently a member of the American Marketing Association, the Association for Consumer Research, the Society for Consumer Psychology, the Academy of Management, and the Institute for Operations Research and the Management Sciences (INFORMS).

Journal Articles

Alge, B., Ballinger, G., Tangirala, S., & Oakley, J. (2006). Information Privacy in Organizations: Empowering Creative and Extra-role Performance. Journal of Applied Psychology, vol. 91 (1), 221-232. | Related Website |
Malthouse, E., Oakley, J., Calder, B., & Iacobucci, D. (2004). Customer Satisfaction Across Organizational Units. Journal of Service Research, Thousand Oaks, CA. vol. 6 (3), 231-242. | Related Website |

Book Chapters

Oakley, J., Iacobucci, D., & Duhachek, A. (2006). Multi-Level, Hierarchical Linear Models and Marketing: This Is Not Your Advisor’s OLS Model. Wiley, New York.

Contact

joakley@purdue.edu

Area(s) of Expertise

branding, marketing strategy, marketing management, organizational decision making, consumer satisfaction