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Jim Oakley

Jim Oakley

Assistant Professor of Management

Professor Oakley joined the Krannert faculty in 2002. His teaching interests are branding, advertising, marketing strategy, marketing management, and consumer behavior.

His current research interests include marketing strategy, branding, organizational decision making, consumer satisfaction, and the impact of organizational characteristics on marketing.

His prior professional work experience includes working as a business development analyst for Capital One, and most recently he was a research associate for the Media Management Center at Northwestern University.

Professor Oakley received a Faculty Research Grant from the Center for E-Business Education and Research at Krannert, as well as a dissertation award from the State Farm Companies Foundation. He is currently a member of the American Marketing Association, the Association for Consumer Research, the Society for Consumer Psychology, the Academy of Management, and the Institute for Operations Research and the Management Sciences (INFORMS).


Area(s) of Expertise

branding, marketing strategy, marketing management, organizational decision making, consumer satisfaction