Jim Oakley
Assistant Professor of Management
Marketing
Journal Articles
- Alge, B., Ballinger, G., Tangirala, S., & Oakley, J. (2006). Information Privacy in Organizations: Empowering Creative and Extra-role Performance. Journal of Applied Psychology, vol. 91 (1), 221-232. | Related Website |
- Malthouse, E., Oakley, J., Calder, B., & Iacobucci, D. (2004). Customer Satisfaction Across Organizational Units. Journal of Service Research, Thousand Oaks, CA. vol. 6 (3), 231-242. | Related Website |
Book Chapters
- Oakley, J., Iacobucci, D., & Duhachek, A. (2006). Multi-Level, Hierarchical Linear Models and Marketing: This Is Not Your Advisor’s OLS Model. Wiley, New York.
Contact
Area(s) of Expertise
branding, marketing strategy, marketing management, organizational decision making, consumer satisfaction