Manohar Kalwani
OneAmerica Professor of Management
Marketing
Education
Ph.D., Management Science, Columbia University, 1975
M.S., Industrial Engineering, Purdue University, 1970
B. Tech., Mechanical Engineering, Indian Institute of Technology, Bombay, 1969
Journal Articles
- Sungwook, M., Kalwani, M., & Robinson, W. (2006). Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New Versus Incrementally New Product-Markets. Journal of Marketing, vol. 70 (1), 15-33. | Related Website |
- Kalwani, M., & Joseph, K. (1998). The Role of Bonus Pay in Sales Force Compensation Plans. Industrial Marketing Management, vol. 27 (2), 147-160.
- Kalwani, M., Kumar, P., & Dada, M. (1997). The Impact of Waiting Time Guarantees on Customers' Waiting Experiences. Marketing Science, vol. 16 (4), 295-314.
- Kalwani, M., & Narayandas, N. (1995). Long-Term Manufacturer-Supplier Relationships: Do They Pay Off for Supplier Firms?. Journal of Marketing, vol. 59 16-Jan.
- Kalwani, M., & Joseph, K. (1995). The Impact of Environmental Uncertainty on the Design of Sales Compensation Plans. Marketing Letters, vol. 6 (3), 183-197.
- Kalwani, M., Meyer, R., & Morrison, D. (1994). Benchmarks for Discrete Choice Models. Journal of Marketing Research, vol. 31 65-75.
- Kalwani, M., & Morrison, D. (1993). The Best NFL Field Goal Kickers: Are they Lucky or Good?. Chance, vol. 6 (3), 30-37.
- Kalwani, M., Ali, A., & Kovenock, D. (1993). Selecting Product Development Projects: Pioneering versus Incremental Innovation Strategies. Management Science, vol. 39 (3), 255-274.
- Kalwani, M., & Yim, C. (1992). Consumer Price and Promotion Expectations: An Experimental Study. Journal of Marketing Research, vol. 29 90-100.
- Kalwani, M., & Joseph, K. (1992). Do Bonus Payments Help Enhance Salesforce Retention?. Marketing Letters, vol. 3 (4), 331-341.
- Kalwani, M., Yim, C., Rinne, H., & Sugita, Y. (1990). A Price Expectations Model of Customer Brand Choice. Journal of Marketing Research, vol. 27 251-262.
Forthcoming Publications
- Sriram, S. & Kalwani, M. Optimal Advertising and Promotion Budgets in Dynamic Markets with Brand Equity as a Mediating Variable. Management Science, | Download |
- Sriram, S., Balachander, S. & Kalwani, M. Monitoring the Dynamics of Brand Equity Using Store-Level Data. Journal of Marketing,
Contact
kalwani@purdue.edu
Phone: (765) 494-4400
Office: KRAN 463
Area(s) of Expertise
Manufacturing Management, Manufacturing Quality Control, Quality Control, Research and Development, Marketing