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Karthik Kannan

Karthik Kannan

Professor of Management
Management Information Systems


Ph.D., Information Systems, Carnegie Mellon University
M.S., Electrical and Computer Engineering, Carnegie Mellon University
M.Phil., Public Policy and Management, Carnegie Mellon University
B.E., Electrical and Electronics Engineering, REC


Professor Kannan's research focuses on the "design for instincts," an idea he proposed ( Specifically, he studies how different aspects of information technology may be used to exploit human instincts and biases in order to nudge/manipulate behavior. You can learn more about his research here.

Dr. Kannan works on three primary research streams: pricing using auctions of information goods, pricing of data networks, and economics of information security. His papers have been accepted in several leading conferences and journals in the information systems area, including Management Science, Information Systems Research, Workshop on Information Technology and Systems, Workshop on Information Systems Economics,International Conference on Information Systems, andConference on Information System and Technology. His papers have won the Best Paper Awards in the 10th and the 15th Annual Workshop on Information Technology and Systems. He currently serves/has served as an Associate Editor for Management Science, Information Systems Research, and MIS Quarterly. He is a member of AIS and INFORMS. He is also a CERIAS Fellow and Krannert's Faculty Fellow.

At Purdue, he teaches the IS course in the MBA programs (in the regular, weekend, and Exec Ed MBA). He has also been a visiting faculty member at GISMA and ISB. Previously, he taught the undergraduate core course as well as a database course.

Forthcoming Publications

  • Hashim, M., Kannan, K., and Maximiano, S (2016). Information Feedback, Targeting, and Coordination: An Experimental Study. Information Systems Research,
  • Kannan, K., Rahman, M., and Tawarmalani, M (2016). Implications of Restricted Patch Distribution. Management Science,

Journal Articles

  • Sha, Z., Kannan, K., and Panchal, J (2015). Behavioral Experimentation and Game Theory in Engineering Systems Design. Journal of Mechanical Design, vol. 137 (5),
  • Overby, E., and Kannan, K (2015). Reduced Search Costs Bidder Distribution Auctions. Management Science, vol. 61 (6), 1398-1420.
  • Hashim, M., Kannan, K., Maximiano, S., and Rees, J (2014). Digital Piracy, Teens, and the Source of Advice: An Experimental Study. Journal of Management Information Systems, vol. 31 (2), 211-244.
  • Wang, T., Kannan, K., and Rees, J (2013). The Textual Contents of Media Reports of Information Security Breaches and Profitable Short-Term Investment Opportunities. Journal of Organizational Computing and Electronic Commerce, vol. 23 (3), 200-223.
  • Wang, T., Kannan, K., and Rees, J (2013). The Association between the Disclosure and the Realization of Information Security Risk Factors. Information Systems Research, vol. 24 (2), 201-218.
  • Kannan (2012). Effects of Revelation Policies under Cost Uncertainty. Information Systems Research, vol. 23 (1), 75-92.
  • Kim, A., Balachander, S., and Kannan, K (2012). Optimal Number of Slots in Search Auctions. Marketing Letters, vol. 23 (3), 851-868.
  • Cason, T., Kannan, K., and Siebert, R (2011). An Experimental Study of Information Revelation Policies in Sequential Auctions. Management Science, vol. 57 (4), 667-688.
  • Balachandar, Kannan, & Schwartz (2010). A Theoretical and Empirical Analyses of Alternate Auction Policies for Search Advertisements. Review of Marketing Science, vol. 7 (1),
  • Kannan (2010). Effects of Revelation Policies under Cost Uncertainty. Information Systems Research,
  • Kannan (2010). Declining Prices in Sequential Auctions with Complete Revelation of Bids. Economic Letters, vol. 108 (1),
  • Greenwald, A., Kannan, K., and Krishnan, R. (2009). On Evaluating Information Revelation Policies in E-marketplaces: A Markov Decision Process Approach. Information Systems Research, vol. 20 (4),
  • Tawarmalani, M., Kannan, K., and De, P. (2009). Allocating Objects in a Network of Caches: Centralized and Decentralized Analyses. Management Science, vol. 55 (1),
  • Arora, A., Greenwald, A., Kannan, K. and Krishnan, R. (2007). Effects of Information Revelation Policies under Market Structure Uncertainty. Management Science, vol. 53 (8),
  • Kannan, K., Rees, J., and Sridhar, S. (2007). Market Reactions to Information Security Breach Announcements: An Empirical Analysis. International Journal of Electronic Commerce, vol. forthcoming
  • Kannan, K., & Telang, R. (2005). Market for Vulnerabilities? Think Again. Management Science, vol. 51 (5), 726-740.
  • Following Instincts

    The obvious strategy for a clothing retailer is to have as much product on the sales floor as possible to yield high sales. For women, however, that turns out to be a counterproductive strategy, says Purdue researcher Karthik Kannan, a professor of management information systems.

    Full story: Following Instincts

  • Discounts for data? California’s internet privacy law, the strictest in the country, has far-reaching implications

    California’s new internet privacy law, deemed one of the strictest so far in the United States, could result in a business strategy which offers discounts in exchange for user data, says Karthik Kannan, the Thomas Howatt Chaired Professor in Management at Purdue University and an expert in data analytics.

    Full story: Discounts for data? California’s internet privacy law, the strictest in the country, has far-reaching implications

  • The Pokémon Paradox: Krannert researchers examine costs and benefits of popular game
    When the augmented reality (AR) game Pokémon Go made its debut in 2016, it quickly became the most popular mobile game in U.S. history with more than 20 million active users daily. It’s now at the top of the menu in an industry that generates more than $1 billion in annual revenues. According to a pair of working papers from Purdue University’s Krannert School of Management, tech companies aren’t the only businesses getting a taste of the profits. But how does that balance with the economic costs of playing the game while driving, which include an increased number of vehicular accidents, injuries and even death?
  • Krannert professor says companies can learn from the #DeleteFacebook movement
    The scandal involving Facebook and Cambridge Analytica is the most recent in a troubling trend of information security mishaps in which data belonging to millions of users is hacked, leaked or leveraged irresponsibly. But the nationwide movement to delete Facebook is gaining more traction than previous public protests calling for privacy and transparency, says Karthik Kannan, an expert in big data who studies systems that exploit instincts and biases to nudge human behavior.
  • Krannert MIS professor says cryptocurrencies will continue to retain value despite recent sell-off
    Bitcoin's postholiday hangover kept going this week, but the cryptocurrency is likely to weather yet another downturn. That's the general takeaway from experts who follow the digital currency, among them Purdue University's Karthik Kannan, a professor of management information systems in the Krannert School. Although bitcoin should remain extremely volatile as it continues to develop, he says it will retain enough value to disrupt finance and banking.
  • Krannert professor comments on the potential benefits an Indy Amazon HQ would have for Greater Lafayette
    If Amazon decides on Indianapolis for its second headquarters, the effect could be felt in Greater Lafayette, too. The Amazon headquarters is expected to create 50,000 jobs. Karthik Kannan, a managment professor at Purdue University, said Amazon looks for nearby access to talent pools like universities to fill those jobs.
  • Krannert prof Karthik Kannan says self-driving cars among top business trends for 2018
    Experts and economists around the world predict 2018 will be the year when technology takes over our currencies and roads, talks to regulators and makes financial advisers a thing of the past (or the future!).

Phone: (765) 49-43414
Office: RAWL 4021

Quick links

Personal website

Area(s) of Expertise

human behavior pricing of products economics of information security and privacy behavioral economics