Associate Professor of Management
Ph.D., Northwestern University (MEDS)
M. A., Beijing University, China
B. A., Beijing University, China
Research by Krannert prof Susan Lu shows cardiac surgeons’ online ratings prove reliable
Looking for a high-caliber surgeon may be easier than previously thought. Critics of online rating platforms have stated that online physicians’ ratings are nothing more than a popularity contest, based on the interpersonal encounter a patient has with their doctor, rather than on the doctor’s attentiveness to current best practices. Even though the system has been met with skepticism, a new study suggests that the time-honored word-of-mouth method for finding quality health care may hold up after all.