Associate Professor of Management
Ph.D., Northwestern University (MEDS)
M. A., Beijing University, China
B. A., Beijing University, China
Looking for a high-caliber surgeon may be easier than previously thought. Critics of online rating platforms have stated that online physicians’ ratings are nothing more than a popularity contest, but a new study by Susan Lu, a professor at the Purdue University Krannert School of Management, suggests that the time-honored word-of-mouth method for finding quality health care may hold up after all.