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Mark Moriarty

Mark Moriarty

Associate Professor of Management


Ph.D., Industrial Administration, Purdue University
M.A., Economics, University of California, Los Angeles
B.S., Industrial Management, Purdue University

Professor Moriarty has been a member of the Krannert faculty since 1985. His main teaching interests are marketing management, marketing strategy, and multivariate statistics. His current research interests include quantitative and management judgment forecasting, and quantitative models of marketing decision variables. Professor Moriarty's major publications include "Boundary Value Models for the Combination of Forecasts," Journal of Marketing Research, XXVII, pp. 402417 (November 1990); and "Testing for Unreliable Estimators and Insignificant Forecasts in Combined Forecasts," Journal of Forecasting, Vol. 13, Iss. No. 7 (1994), pp. 611-624. Professor Moriarty has consulted with Elanco and Rolscreen Co. He is a member of the American Marketing Association and serves on the editorial board of the Journal of Marketing Research.

Journal Articles

  • Moriarty, M., Chandrasekharan, R., & Wright, G. (1994). Testing for Unreliable Estimators and Insignificant Forecasts in Combined Forecasts. Journal of Forecasting, vol. 13 (7), 611-624.
  • Moriarty, M. (1990). Boundary Value Models for the Combination of Forecasts. Journal of Marketing Research, vol. 27 (4), 402-417.
  • Moriarty, M., Albaum, G., Stem, J., & Donald, E. (1987). Robust Statistics. Journal of Marketing Research, vol. 24 (2), 238-239.
  • Moriarty, M. (1985). Retail Promotional Effects on Intrabrand and Interbrand Sales Performance. Journal of Retailing, vol. 61 (3), 37-47.
  • Moriarty, M. (1985). Design-Features of Forecasting Systems Involving Management Judgments. Journal of Marketing Research, vol. 22 (4), 353-364.

Phone: 44412
Office: KCTR B004G

Area(s) of Expertise

Marketing, Forecasting