Assistant Professor of Management
Management Information Systems
PhD, Information Systems, University of Washington, 2017
Bachelor of Science, Fudan University, 2013
- Zheng, J., Qi, Z., Dou, Y.&Tan, Y. (2019). How Mega is the Mega? Exploring the Spillover Effect of WeChat Using Graphical Model. Information Systems Research,
Usage of Mobile Apps
Jinyang Zheng is an assistant professor at the Krannert School of Management at Purdue University. His recent study found that online transportation networks tools can significantly improve the operational flexibility and efficiency of public transportation system; early-stage large-scale sales promotion can stimulate consumer learning about online transportation networks; the "conform or to be cast out" policy can significantly enhance the consumer welfare; WeChat contributes to the usage of the smartphone ecosystem without squeezing out the usage of the other apps.