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Ting Zhu

Ting Zhu

Associate Professor


Ting Zhu earned her PhD in marketing from Carnegie Mellon University in 2006. She joined the Krannert marketing area in 2016 as an associate professor. Her teaching experience and interests in new product management, marketing research, marketing management and pricing. She also brings in new courses to Krannert, including consumer behaviour and customer relationship management. Her publications and research interests focus on entry models, consumer choices, retail competition, pricing, game theory and empirical IO. Ting has received numerous awards and grants, and currently serves as the co-principal investigator on a Social Sciences and Humanities Research Council Grant from the Government of Canada.  She previously served on the faculty of the Sauder School of Business at the University of British Columbia, Booth School of Business at the University of Chicago, and School of Economics and Management at Tsinghua University.

  • Hands on a Steering Wheel

    Backseat Driver

    Having someone caution your every turn, stop and driving maneuver may be annoying, but research from Purdue’s Krannert School of Management and the University of British Columbia (UBC) shows that people’s driving techniques may actually improve when they know their insurance company is watching.

    Full story: Backseat Driver

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