Skip to Content
Purdue Krannert School of Management logo


Forthcoming Publications

  • Yun Kyung Oh, Huseyin Gulen, Jung Min Kim, and William T. Robinson Do Stock Prices Undervalue Investments in Advertising?. Marketing Letters, | Download |

Journal Articles

  • Oh, Yun Kyung, Ye Hu, Xin Wang, and William T. Robinson (2013). How Do External Reference Prices Influence Online Gift Giving?. International Journal of Electronic Marketing and Retailing, vol. 5 359-371.
  • Sinapuelas, Ian and William T. Robinson (2012). Do Me-Too Brands Price Lower than the Feature Pioneer?. Journal of Product and Brand Management, vol. 21 (5), 350-358.
  • Sinapuelas, Ian and W. Robinson (2009). Entry for Supermarket Feature Me-Too Brands: An Empirical Explanation of Incidence and Timing. Marketing Letters, vol. 20 183-196.
  • Nikolaeva, Ralitza, Manohar U. Kalwani, William T. Robinson, and S. Sriram (2009). Survival Determinants for Online Retailers. Review of Marketing Science, vol. 7
  • Min, S., Kalwani, M., & Robinson, W. (2006). Market Pioneer and Early Follower Survival Risks: A Contigency Analysis of Really New Versus Incrementally New Products. Journal of Marketing, vol. 70 (1), 15-33.
  • Robinson, W., & Chiang, J. (2002). Product Development Strategies for Established Market Pioneers, Early Followers, and Late Entrants. Strategic Management Journal, vol. 23 (9), 855-866.
  • Robinson, W., & Min, S. (2002). Is the First to Market the First to Fail? Empirical Evidence for Industrial Goods Businesses. Journal of Marketing Research, vol. 39 (1), 120-128.
  • Robinson, W., & Chiang, J. (1996). Are Sutton's Predictions Robust?: Empirical Insights into Advertising, R&D and Concentration. Journal of Industrial Economics, vol. 44 (4), 389-408.
  • Robinson, W., Kalyanaram, G., & Urban, G. (1995). Order of Market Entry: Established Empirical Generalizations, Emerging Generalizations and Future Research. Marketing Science, vol. 14 (3), 212-221.
  • Robinson, W., & Huff, L. (1994). The Impact of Leadtime and Years of Competitive Rivalry on Pioneer Market Share Advantages. Management Science, vol. 40 (10), 1370-1377.
  • Robinson, W., Kalyanaram, G., & Urban, G. (1994). First-Mover Advantages from Pioneering New Markets: A Survey of Empirical Evidence. Review of Industrial Organization, vol. 9 (1), 23-Jan.
  • Robinson, W., Ramaswamy, V., DeSarbo, W., & Reibstein, D. (1993). An Empirical Pooling Approach for Estimating Marketing Mix Elasticities with PIMS Data. Marketing Science, vol. 12 (1), 103-124.
  • Robinson, W., Fornell, C., & Sullivan, M. (1992). Are Market Pioneers Intrinsically Stronger than Later Entrants?. Strategic Management Journal, vol. 13 (8), 609-624.
  • Robinson, W. (1990). Product Innovation and Start-Up Business Market Share Performance. Management Science, vol. 36 (10), 1279-1289.

Book Chapters

  • Kalwani, M. and W. Robinson (2009). Pioneer Survival Rates. Empirical Generalizations About Marketing Impact, Marketing Science Institute, Reprinted in 2015 edition, 27.
  • Kalwani, M. and W. Robinson (2009). Pioneering in B-to-B Markets. Empirical Generalizations About Marketing Impact, Marketing Science Institute, Reprinted in 2015 edition, 28.
  • Robinson, W., & Parry, M. (2004). Order of Market Entry: Empirical Results from the PIMS Data and Future Research Topics. Batten Foundation and Marketing Science Institute, New York, NY. 73-91.
  • Robinson, W., Fornell, C., & Sullivan, M. (1994). Skill and Resource Profiles for Market Pioneers, Early Followers and Late Entrants. Faulkner and Gray, Inc,