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Schedule of events

Please Note: All times below are EDT

Monday, April 19th

11:30 am – 12:20 pm

Investments Management 411
This course introduces students to the essentials of investment management. Major topics covered include: fundamentals of fixed income and equity, asset allocation, optimal portfolio selection, asset pricing models, and financial technology. This class will be a hybrid where the faculty and students are in person and the attendees will be online. Faculty: Logan Emery

12:30 pm – 1:20 pm

Investments Management 411
This session is identical to the 11:30 am – 12:20 pm class.

1:30 pm – 2:20 pm

Social Media Marketing 437 Sold Out!
This class will explore the use of call centers as a way to increase UI/UX and develop a simple AWS call centers. This class will be a hybrid where some students and faculty will be in person and some students will be online. All alumni will join online. Faculty: Jinsuh Lee

3:30 pm – 4:20 pm

Digital Marketing Strategy 427 Sold Out!
This class will discuss the prevalence of two-sided markets in digital marketing and how Freemium is becoming the de-facto pricing strategy in digital marketing. This class will be a hybrid where some students and faculty will be in person and some students will be online. All alumni will join online. Faculty: Jinsuh Lee

4:30 pm – 5:20 pm

Digital Marketing Strategy 427
This session is identical to the 3:30 pm – 4:20 pm class. This class will be a hybrid where some students and faculty will be in person and some students will be online. All alumni will join online.

Tuesday, April 20th

8:30 am – 10:00 am

Topics in Industrial Organization 690 Sold Out!
Economics Ph.D. level course focusing on cutting-edge econometric techniques for estimating the parameters of game theoretic models using real-world data. The week of April 19, we’ll be discussing the estimation of dynamic games and the simulation of counterfactual scenarios, using examples from the airline and film industries. All students, faculty and alumni will be online via Zoom Faculty: Joe Mazur

10:30 am – 11:45 am

Supply Chain Analytics 463
This lesson will cover methods for modeling discrete event systems and analyzing their behavior in simulation. Examples will be done in SimQuick. This class will be a hybrid where the faculty and students are in person and the attendees will be online. Faculty: William Haskell

10:30 am – 11:45 am

Intermediate Economics II 512
This class will discuss principles of money supply determination and monetary control in the United States. This class will be a hybrid where the faculty and students are in person and the attendees will be online. This class will be a hybrid where the students and faculty are in person and alumni will be online. Faculty: Andres Vargas

12:00 pm – 12:50 pm

COVID and Gender at Work (Diversity & Inclusion Track)
Speaker: Meara Habashi
Description: Although gender inequality in the workplace has been an ongoing problem, recent research indicates that the COVID-19 pandemic has disproportionality impacted women and minorities. This session is designed to explore the effects of the shift to remote work on women and the broader long-term implications identified in the research literature. In addition, research-based strategies for successfully navigating this “new” workplace will be shared. The session will include stories from Krannert alumni on the obstacles they have faced during the pandemic, as well as student-generated solutions for organizations.

1:00 pm – 1:50 pm

The Supply Chain Impact of the Growth in Electric Vehicle and Wind Turbine Demand (Supply Chain/Ops Track)
Speakers: Ananth Iyer & Steven Dunlop
Description: Potential future growth in demand for electric vehicles and wind turbines depend on global socio-economic scenarios that have been described as one of five possible settings, from a focus on unfettered growth to one focused on sustainability.  Variation of transportation and energy generation portfolios suggest significant differences.  We focus on the associated supply chain impact, and opportunities associated with dealing with these alternatives.

2:00 pm – 2:50 pm

The Future of Work & Education (Economics Track)
Speakers: Dean David Hummels & Economic Scholars Students
Description: The development of new technologies will change the way we work. We need to change the way we educate students to prepare them for the work of the future. This was as important a concern during the industrial revolution of the 19th century as it is today. Undergraduate student participants in the Econ Scholar program read and discussed writings from then and now to better understand the future of work, the future of education, and the role of the government in adapting to new technology. In this session, Dean Hummels will lead several students in a discussion to look into the future by looking into the past.  Topics include: The future of universities, what role should government have in securing the future of work, and more.

3:00 pm – 3:50 pm

Digital Transformations (Data Analytics Track)
Speaker: Neil Hoyne
Description: Neil is the Chief Measurement Strategist at Google, and will talk to us about how to use data to make better decisions and improved strategies.

4:00 pm – 4:50 pm

Opportunities with Krannert Online (Mini-MBA Track)
Speakers: Dilip Chhajed, Emily Warter, John Lewandowski, Stacey Shanks
Description: Associate Dean of Online Programs, Dilip Chhajed and members of his staff will provide an introduction and overview of the Krannert Online Degree programs.  The session will focus on the expansion of degree offerings, growth in student enrollments, Alumni engagement opportunities, the development of Online Graduate Certificates and new strategic innovations that will provide constructive, long-term outcomes for the Krannert School.

4:50 pm – 7:00 pm

Dinner Break

7:00 pm – 8:00 pm

Mixology Class & Purdue Memorial Union Renovation Tour
Description: Celebrate with fellow conference alumni in style!  Get a behind-the-scenes tour of the newly renovated PMU, and then learn to make three delicious drinks!  For more information, visit the Extracurricular page!

 

Wednesday, April 21st

9:30 am – 10:20 am

Corporate Finance 413 Sold Out!
This course continues an exploration of the fundamental financial issues of the corporation (or the firm). Faculty: Craig Brown

12:00 pm – 12:50 pm

The Digital Divide (Diversity & Inclusion Track)
Speakers: Darren Henry & Krannert Alumni
Description: Watch a panel of Krannert alumni, Linda Clement-Holmes, Tim Coleman, Francisco Rius, and Charisse Williams as they discuss the inequalities that have emerged in the wake of technical advances.  It is a thoughtful discussion of what can be done to mitigate the inequity.

1:00 pm – 1:50 pm

Engaging with Development of a Local Business Ecosystem (Supply Chain/Ops Track)
Speakers: Ananth Iyer & Steven Dunlop
Description: We describe our efforts in working with over 250 companies in developing a resilient manufacturing ecosystem. Our efforts have focused on understanding the global supply chain links to companies, and opportunities for local manufacturers to serve as a backup source, and to enable onshoring of select products. We discuss how we combine large datasets using the cloud with local engagements to explore ideas to develop the local ecosystem. Our efforts include creating peer groups, learning modules, implemented projects etc. The combination of data analysis and education suggests ways to leverage collaboration between companies, students, staff and faculty. We will describe several specific projects in this space.

2:00 pm – 2:50 pm

Intergenerational Justice (Economics Track)
Speakers: Kevin Mumford & Economic Scholar Students
Description: Many government programs make transfers from one generation to another, including Social Security, environmental policy, and deficit spending. Undergraduate student participants in the Economic Scholars program read and discuss essays from philosophers and economists to better understand these issues. In this session, Professor Mumford will lead several students in a discussion about how intergenerational equity concerns relate to government borrowing and environmental policy. They will also discuss proposed policy improvements.

3:00 pm – 3:50 pm

Real World Use Cases: Decision-Making in Video Games Using Data Driven Insights (Data Analytics Track)
Speaker: Francisco Rius
Description: Minecraft is the world's best selling video game with more than 200 million copies sold, operating on dozens of platform end points, and requiring intelligent solutions to deliver data driven insights.  We will cover a few examples of key insights and analytics outputs used in large video game franchises to improve player experiences and optimize business performance.

4:00 pm – 4:50 pm

Online MBA Mini-Course: Strategy  (Mini-MBA Track)
Speaker: John Burr
Description: The same reason many companies succeed is the same reason they fail.  These companies build in certain resources or capabilities which limit their flexibility going forward.  Should there be a change in the environment, these companies may not fit well in the new environment.

Thursday, April 22nd


10:30 am – 11:45 am

Supply Chain Analytics 463
This lesson will continue from Tuesday, covering methods for modeling discrete event systems and analyzing their behavior in simulation. Examples will be done in SimQuick. Faculty: William Haskell

10:30 am – 11:45 am

Intermediate Economics II 512
This class will continue to discuss principles of money supply determination and monetary control in the United States. This class will be a hybrid where the students and faculty are in person and alumni will be online. Faculty: Andres Vargas

12:00 pm – 12:50 pm

The Future of Diversity, Equity and Inclusion at Work (Diversity & Inclusion Track)
Speakers: Meara Habashi & Darren Henry
Description: Over the last year, many organizations have renewed interest in dismantling and combatting systemic bias. However, this is still a long way to go. During this session industry experts will explore the progress that has been made in organizations towards creating more equitable and inclusive work environments. In addition, they will discuss what still needs to be made and the challenges that exist towards that progress.

1:00 pm – 1:50 pm

Leveraging Technology to Enhance Manufacturing Competitiveness (Supply Chain/Ops Track)
Speakers: Ananth Iyer & Steven Dunlop
Description: Our engagements with manufacturers grappling with the pandemic have shown an increased interest in deploying technology. Technology here refers to both tools to a) digitize data that was formerly paper based, b) enable social distancing while maintaining productivity, c) realize the benefits of robotic cleaning assistants etc. In all of these contexts, the role of technology was to enhance the success of people, improve process agility and enable quick response to product opportunities. We provide several examples of such a TP3 approach to understanding and improving manufacturing competitiveness.

2:00 pm – 2:50 pm

SAT Exams in High Schools/College Admissions (Economics Track)
Speaker: Jillian Carr
Description: Offering the SAT for free in school is likely to get more teens to consider and attend college, and many states, including Indiana, have moved towards offering a free test to all students. However, colleges across the country are becoming “SAT optional,” both during the COVID-19 pandemic and permanently. It’s worth considering the concerns that have led to these decisions. In this presentation, we’ll discuss how increased access to the SAT could increase college attendance, while also uncovering the pitfalls in college admissions testing that may leave some vulnerable students behind.

3:00 pm – 3:50 pm

Let Artificial Intelligence Be Your Shelf Watchdog:  The Impact of AI-powered Shelf Monitoring on Product Sales (Data Analytics Track)
Speaker: Jinyang Zheng
Description: We collaborate with Danone, a leading fast-moving consumer goods (FMCGs) manufacturer, to study how AI-based shelf monitoring helps with manufacturers' shelf management efforts by using data from a quasi-experiment and a field experiment. We find that AI-powered shelf monitoring significantly improves product sales in general.  This effect is only partially persistent in that it diminishes after monitoring is terminated. We further reveal that the positive effect shall be attributed to independent retailers rather than chained retailers. Since the major difference in shelf monitoring between these two types of retailers is the degree of heterogeneity in shelf space rental contracts, this finding indicates that AI-powered monitoring is better than human monitoring when facing more heterogeneous shelf displays. On a broader spectrum, the finding further suggests the better scalability of AI in coping with more heterogeneous objects. We also interview the delegates that use AI-powered shelf monitoring and find a low marginal cost of adopting. Along with the previous finding of partial persistence, this suggests the long-term applicability of AI-powered shelf monitoring to generate value for the manufacturer. Our research contributes to several literature streams as well as generates managerial insights for practitioners who consider scientific retailing with AI.

4:00 pm – 4:50 pm

Online MBA Mini-Course: Frontiers in A.I.  (Mini-MBA Track)
Speaker: John Fassnacht
Description: Artificial Intelligence is a rapidly growing group of technologies that will radically change the shape of business and culture over the next several decades.  During this mini-course I will walk you through a high-level overview of the technologies that are considered AI and what is state of the art today.  From there, we will look at examples of  industries that are already being impacted by the disruptive changes brought by AI.  Finally, we will touch on some of the broader and longer term impacts that AI may have on business and societly.

4:50 pm – 7:00 pm

Dinner Break

7:00 pm – 8:00 pm

Conference Closing Keynote: "The Next Wave: New Technologies that Will Transform Your Future"
Speaker: Ron Insana
Description: Navigating the post-Coronavirus world will continue to be a whiplash-inducing experience. The new technologies and medical breakthroughs that are coming will make things even more challenging. 5G, AI, robotics, machine learning, regenerative medicine, and more are all racing towards us. Soon, mountains of data will come more forcefully than ever, changing even further what is possible in business. The biggest change of all is how quickly new technologies become ubiquitous. Ron looks at the most impactful new technologies and the impact they’ll have. They include experts who are already working on creating human organs from stem cells printed on 3-D printers…and researchers working to stop the aging clock altogether. Are we ready for that future?

Friday, April 23rd

9:30 am – 10:20 am

Corporate Finance 413 Sold Out!
This course continues an exploration of the fundamental financial issues of the corporation (or the firm). Faculty: Craig Brown

1:30 pm – 2:20 pm

International Financial Management 415 Sold Out!
In this course, we will place our emphasis on international investments, and international financial management. Faculty: Craig Brown

1:30 pm – 2:20 pm

Social Media Marketing 437 
This class will continue with Monday’s discussion of the use of call centers as a way to increase UI/UX and develop simple AWS call centers. This class will be a hybrid where some students and faculty will be in person and some students will be online. All alumni will join online. Faculty: Jinsuh Lee

2:30 pm – 3:20 pm

International Financial Management 415 Sold Out!
This session is identical to the 1:30 pm – 2:20 pm class.

3:30 pm – 4:20 pm

Digital Marketing Strategy 427
This class will continue on the Monday discussion about the prevalence of two-sided markets in digital marketing and how Freemium is becoming the de-facto pricing strategy in digital marketing. This class will be a hybrid where some students and faculty will be in person and some students will be online. All alumni will join online. Faculty: Jinsuh Lee

4:30 pm – 5:20 pm

Digital Marketing Strategy 427
This session is identical to the 3:30 pm – 4:20 pm class. This class will be a hybrid where some students and faculty will be in person and some students will be online. All alumni will join online.