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Krannert Executive Forum - Tiyale Hayes

Tiyale Hayes

Tiyale Hayes

Senior Vice President, Strategic Insights & Research
BET Networks

Tiyale Hayes is the Senior Vice President, Strategic Insights & Research, for BET Networks, a division of Viacom.  For over a decade, Tiyale Hayes has worked on some of the world’s biggest and best brands.  A 1998 graduate of Hampton University with armed with a Marketing Degree; Tiyale started his career in sales at Johnson & Johnson.  After learning the fundamentals of how consumers shop in store, he attended business school and earned an MBA in Marketing from Purdue University.

After a serendipitous moment, he began a career in Market Research at Procter & Gamble.  In his time at P&G he was helped create insights that led to business winning ideas for brands like Folgers, Pringles, Crest, Gillette and Old Spice.  He left P&G to head to back to Johnson & Johnson, where he led insight development for a number of brands, including Tylenol, Motrin and Listerine.  He traveled the world learning from consumers about what makes them tick and how to create products that meet their needs.

In 2016, he was tapped to lead insight development for BET where he leads a team developing insights for the BET brand and new show development.  For over a decade, Tiyale Hayes has been a strong advocate for the consumer and has helped shape the strategies of some of the world’s biggest and best brands.  He has developed a solid track record of creating deep and rich insights that have been used to bring products to consumers around the world.

Tiyale is the President of the North Jersey Chapter of the Hampton University Alumni Association, a member of Alpha Phi Alpha Fraternity Inc., National Black MBA Association, and the development committee for Live Out Loud.