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Management Solutions Challenge

Supply Chain CASE Competition

Welcome to the inaugural Management Solutions Challenge. Think business is all about sales figures and income statements? The most interesting problems in management require critical thinking, cultural understanding, and strong communication skills. If these are your strengths, come see how YOU can solve a contemporary business issue!

Sign up:

This competition is only open to Purdue undergraduate students in the colleges of Liberal Arts, Health and Human Sciences and Education.

Saturday, November 10th
Rawls Hall
2nd Floor Commons

So what exactly is this?

Judging Rubric

Teams will be evaluated on a 16 point scale. The top 2 teams will continue to the final round. All judges with evaluate the teams separately and then collate points after all the presentations have concluded.

Teams will be judged on the following criteria:

Recommendation (4 points)

  • Evaluations of feasible alternatives
  • Practicality of solutions
  • Justification of recommendation

Analysis (4 point)

  • Definition of problems and key issues
  • Emphasis of important points
  • Consideration of alternatives

Organization (4 points)

  • Clarity of style
  • Presentation
  • Teamwork

Use of Visual Aides (4 points)

  • Slides
  • Text & Graphics
  • Effectiveness of content


Krannert’s Supply Chain and Operations faculty members research some of the most cutting-edge issues in contemporary supply chain management, including use of analytics in healthcare, environmentally-conscious supply chain practices, and non-for-profit operational effectiveness. The faculty’s work is regularly recognized at the international level, and put into practice through partnerships with hospitals, governments, and other organizations, improving quality-of-life in our modern world.

The Supply Chain Operations Managment faculty is represented by judges

  • Olga Senicheva
  • Gokce Esenduran
  • Amy David

A little bit about what we do:

Student Teams

How to approach the case:

This case presents a dilemma for Marianne Barner, IKEA’s business manager for the carpets product line, when she finds out that a German television station is about to broadcast a documentary showing the use of child labor at one of IKEA’s rug suppliers in Pakistan.

In your presentation, you should analyze the facts given in the case and its exhibits, and come to a recommendation on what Barner should do. It’s fairly straightforward that Barner and IKEA do not wish to purchase from suppliers who use child labor, but the path towards better enforcement is not clear. The case presents four main courses of action:

  • Continue with the current method of banning child labor in supplier contracts and cancel contracts with any suppliers not in compliance.
  • Join the Rugmark program.
  • Exit the carpets line of business entirely.
  • Become actively involved in the prevention of child labor through investment in education, healthcare, etc.

Your analysis should consider the pros and cons of each option, such as cost, brand image, and ethical responsibility. This should lead you to a group decision on which is the best option, and that will be the recommendation you present to the judges.

Judging Rubric:

1 2 3 4
Recommendation Recommendation is unclear or not supported Recommendation is inadequately supported. Recommendation is clear and well-supported using evidence from the case. Recommendation is clear and well-supported using information from both the case and supplemental sources.
Analysis Analysis is not present or focuses primarily on summarizing information in the case. Analysis focuses too heavily on insignificant details or lacks clarity on main problem faced in the case. Analysis clearly states the problem and important facts, but fails to consider risks or alternatives. Analysis clearly states the problem and emphasizes most important facts, and several alternatives are considered.
Organization Presentation’s organization follows no logical or coherent order.  Presentation is organized in a reasonable manner but needs revision.  Presentation is organized well. Information follows a logical order.  Presentation is organized well and creates flow and clarity.

Use of Visual Aides (Slides)

Slides detract from content presented orally. Slides primarily reiterate points presented orally. Slides use text and graphics to supplement content presented orally.  Slides use text and graphics in a manner that enhances the content by drawing attention to and elucidating main points. 


Saturday, November 10 

8:30 a.m. to 8:30 a.m.

Student Check-In and Registration- (3rd Floor Commons, Rawls Hall)

Breakfast will be served, Mingle with other teams, faculty, and staff
9:00 a.m. to 9:10 a.m.

Welcome and Opening Remarks

Dr. Amy David, MS Global Supply Chain Management Academic Director 

9:10 a.m. to 9:15 a.m. Break
9:15 a.m. to 11:55 a.m.

Competition Begins!

Students should be in their assigned rooms and ready to begin 

12 p.m.

Slide decks due -(submitted to rm. 3013)

12:00 p.m. to 1:00 p.m. Boxed Lunches Served
12:05 p.m. to 1:00 p.m.

Presentations –Rawls 3013

Student teams will present their case one at a time


Dr. Amy David; Dr. Gokce Esenduran; Dr. Brian Chupp; Dr. Meara Habashi; Dr. Olga Senicheva

1:00 p.m. Finalists Announced 
1:00 p.m. to 1:30 p.m.

Second Round of Presentations –Rawls 3013

Selected finalists teams will present their case for Grand Prize



$2,000 will be given in cash prizes

First prize team $1000
Second prize team $500
Best presenter $500