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Module 2

Marketing Management (3 credits)

Taught by Chad Allred

Marketing has been defined as "a social and managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others." It is a business function that identifies unfulfilled needs and wants, defines and measures their magnitude, determines which target markets the organization can best serve, decides on appropriate products, services, and programs to serve these markets, and calls upon everyone in the organization to "think and serve the customer." The course is designed to give the participant the maximum involvement in the broad sweep of marketing activities, functions, and problems. The main focus is on decision making within the context of marketing functions.

Meet professor Allred and learn more about this course.

Financial Management (3 credits)

Taught by Amanda Thompson

The content of the course is devoted to the two basic financial problems that all companies face: (1) On what should funds be spent (i.e., investment decisions)? and (2) From where should funds be obtained (i.e., financing decisions)? To understand how to make these decisions, we first establish a base in the art of financial modeling. Supporting topics are financial statement analysis, financial planning, stock and bond valuation, project analysis (i.e., capital budgeting), risk and return in capital markets.  

In the second half of the course, we consider topics such as cost of capital, managing the corporation's capital structure (i.e., the debt vs. equity decision), and corporate valuation and payout policy.

Operations Management (3 credits)

Taught by Ananth Iyer

Operations and supply chains are responsible for the bulk of the assets of a company and their deployment has a significant impact on performance. The first segment of this course focuses on operational choices for a single company. It will focus on firm level choices of capacity, inventory and lead time to optimize performance. The goal is to understand the impact of these choices on the system and to anticipate the impact of making changes. Example: operations discussed will include manufacturing and service systems, ranging from automobile and appliances to call centers, health care and banking. The second segment of the course will focus on managing supply chains i.e., collections of firms who jointly generate the product or service. It will focus on understanding the impact of network structure, levels of capacity, impact of forecast error and lead time, approaches to manage global procurement etc. In summary, the course will develop the capability to enhance competitiveness by improving the management of the operation or supply chain.

Meet Professor Ananth Iyer and learn more about this course.

Strategic Management (3 credits)

Taught by Jeff Reuer

Strategic management is taught from the perspective of the general manager who is involved with managing an entire business unit. One of the most important ideas which will be developed in this course is that of competitive advantage. Competitive advantage has complex origins and cannot be sustainable unless its sources can be protected from duplication and imitation. The course focuses on the fundamental conditions that permit a firm to conceive, develop and sustain a superior strategic position. The course provides an opportunity to develop approaches to general management based on an integration of multi-functional and administrative perspectives. As the course develops, participants will practice the application of concepts, tools, and approaches developed in the various readings and during the class discussions.

Meet Professor of Strategy and Entrepreneurship Jeff Reuer and get an introduction to this course.

Please note course offerings and faculty are subject to change.