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Strategic Thinking: Creating a Plan for Loyalty, Growth Module

The Strategic Thinking: Creating a Plan for Loyalty and Growth module integrates the three previous models to provide participants the big picture and to develop a blueprint for success. Skills will be developed to gain a competitive advantage in the veterinary marketplace and a broad understanding of goals, strengths and opportunities.

Discover how the organization can best match its goals, strengths, limitations, and resources with the opportunities and challenges in the external business environment.

Through a combination of lectures, case analyses, and hands-on exercises, participants will examine the key components of an integrated business strategy and will apply the management knowledge and skills learned to developing a functional business plan for a veterinary clinic or hospital.

This on-campus module takes place on Purdue's West Lafayette, Indiana campus over a 3-day period, followed by a 90-minute virtual office hours session for you to work directly with the instructor to help apply the concepts to your work after you've returned home.


Logan Jordan

Logan Jordan is the associate dean for administration at the Krannert School of Management, where he serves as chief of staff and oversees the school's infrastructure and support services.

Jordan has taught courses in corporate strategy, competitive advantage, and the management of innovation and technology. He has taught in Krannert's undergraduate, master's and executive programs. He also has taught programs for Zoetis.