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Mohammad Saifur Rahman

Associate Professor of Management
Krannert School of Management
Purdue University

Personal Website

Purdue University

Dawn or Doom 2

Our New Realities: Omnichannel Shopping and the Concierge Model


  • Poets and Quants - 2017 Best 40 Under 40 Professors

    • Mohammad Rahman, the youngest tenured professor at Purdue’s Krannert School, is an expert in Internet commerce, technology usage, retail and web analytics, consumer behavior, and decision making. His work combines massive amounts of data from different sources (e.g., server logs, transactions, U.S. census) to generate insights on how technology drives consumer behavior, and how online and conventional markets are using new channels to compete and target consumers.


  • The Exponent - Krannert students use class knowledge to win data dive

    • Krannert School of Management students are continuing to live up to the school’s prestigious name. The Kraft Foods Group corporation held its first Data Dive competition, in which five Krannert undergraduate students made up the winning team. “I picked a team of five students from my class to participate and compete in one category – segmentation,” said associate professor of management Mohammad Rahman.


  • All Analytics - Analytics in the Age of Omnichannel Retailing

    • With savvy, smartphone-touting shoppers in abundance, leading retailers know how critical it is to converge their physical, online, and mobile shopping worlds. Technologies like location-based mobile apps, augmented reality, and advanced search are hastening the inexorable blurring between physical and online retailing – and, for those retailers caught unaware, between them and their competitors. 


  • Purdue University - Professors: Online retail technologies have mixed results

    • With the holiday shopping season approaching, online retailers are gearing up for increased customer visits and potential sales. But research by two Purdue University management professors found that some technologies online retailers frequently use are more effective than others.


  • 93.1FM WIBC - Purdue Study: Online Shopping "Recommended for You" Links Really Do Boost Sales

    • A Purdue study finds those online shopping "you might also like" suggestions really do boost sales.

      Krannert School of Management Professors Prabuddha De and Mohammad Rahman worked with a women's clothing retailer to track the server logs from the company's website. Rahman says including recommendations of other items similar to what customers originally searched for increased sales 5.5%.


  • Institute of Industrial & Systems Engineers - Selling via Technology

    • In a world where industries fight to increase sales by a percentage point and where product returns cost U.S. manufacturers $100 billion a year, paying attention to the human factors aspect of information technology could make a world of difference.


Haskayne Hour | Competing in the World of Omnichannel Retailing