Hustad jazzes it up

Born to Play

Krannert alumnus Thomas Hustad (MSM ’69, PhD ’73), professor emeritus of marketing at Indiana University’s Kelley School of Business, has turned a lifelong appreciation for jazz artist Ruby Braff into a biography and archive of the cornet player’s vast musical career.

Published in June, the 700-page book, Born to Play: The Ruby Braff Discography and Directory of Performances, is the result of more than a dozen years of interviews and extensive research common to his other vocation, marketing and product development.

“Ruby was an important transitional figure in jazz,” Hustad said. “He played with a number of both older and younger musicians. He represented a link between musical generations that worked to maintain melodic traditions in jazz music ... Ruby's artistry should not be forgotten.”

As a student at Purdue, Hustad hosted a campus radio show, “Profiles in Jazz.” He joined the Kelley School faculty in 1977 and retired from teaching in 2010.

To Hustad, the worlds of music and business are not mutually exclusive. “I'm a new product innovation creativity guy, and so was he, but in a different milieu,” he said of the source of his avocation. “We could collaborate and the vocabulary might have been a little different, but the spirit was similar.”

Courtesy of Indiana University