BOP launches $5 million undergraduate scholarship campaign

Initiative will support student accessibility,
affordability and success

Purdue’s Krannert School recently launched a $5 million undergraduate scholarship initiative to support the Business Opportunity Program (BOP), which has helped ensure student diversity, accessibility, affordability and success since being founded at the University in 1968.

Once under the direction of Dr. Cornell A. Bell, the program has had a life-changing impact on more than 1,000 undergraduate and graduate students and future business leaders, including Darren Henry, the current managing director of BOP as well as director of diversity initiatives at Krannert.

Matthew Lynall

Alumni support continues to benefit not only prospective students, but also current BOP undergraduates like Madison Long. (Photo by Steven Yang)

Henry and other Krannert administrators announced the campaign at a special event Aug. 14 in Chicago that included numerous BOP alumni and supporters.

BOP offers several important benefits for undergraduate students including scholarships, academic and social mentoring, an eight-week summer session, career development workshops, case competitions, study abroad opportunities and a strong alumni network.

The campaign, which will conclude in June 2017, is accepting gifts of cash, monthly or annual pledges, stocks along with other assets, as well as estate gifts. Pledges from $10 a month or more can be made over a three-year period. A minimum of $25,000, which can be paid over a five-year period, is necessary to establish a named endowment for BOP.

Gifts can be made to support the Dr. Cornell A. Bell Scholarship/Fellowship Endowment, the BOP Summer Program, study abroad or the BOP Scholarship Fund, which are already benefiting current BOP students like Madison Long.

Long, a sophomore majoring in finance, wouldn’t be at Krannert if it weren’t for the program. “I was debating between a smaller school or a bigger school,” she says. It was BOP’s individualized attention, mentor program and student community, along with the resources of a world-class university, that led her to enroll at Purdue.

The campaign builds on recent substantial gifts from BOP alumni, the Krannert School Alumni Association, the Dean’s Advisory Council and Ingersoll Rand, among others.

“I think that says a lot about what BOP is,” Long says. “People really do believe in the program. They see the results. They see the capabilities of the students. They believe in it enough to donate their money.”

Long, who earned distinction as a member of Purdue’s Honors College, is enthusiastic about the new campaign.

“It’s going to be incredible,” she says. “Choosing a college was the biggest decision I’ve ever faced, but coming to Purdue and being part of BOP was the best one I could have made. I’m 100 percent certain there are many other future Krannert students just like me who will benefit from the opportunities that the program offers.”

For more information on the BOP undergraduate scholarship campaign, contact Darren Henry at or 765-494-6602; or Kathy Anthrop-Bowman, director of advancement, at or 765-494-6168.