Skip to Content
Purdue University is taking steps to ensure the health and safety of our community. Virtually all Purdue classes that begin in the months of May, June or July will be delivered by remote instruction. Events are also being restricted or suspended through July 31st. For the latest information and guidance on Purdue’s response to COVID-19 please visit:
Purdue Krannert School of Management logo

Launching Business Leaders

My Personal Brand

  • Trusworthiness and Integrity

    Actions are aligned with what one says and with agreed-upon ethical principles. Maintains confidentiality in dealing with sensitive information

  • Professionalism

    Conducts oneself in line with business-professional standards regarding dress, communication, and respectful and collegial engagement with others; effectively manages one's reputation and brand

  • Personal Responsibility

    Accepts responsibility for one's own actions, decisions, and deliverables; holds oneself accountable; follows through on promises; owns one's own education, development, and career planning

  • Drive for Results

    Proactively focuses on results and desired outcomes and how best to achieve them

My Skills

  • Strategic Thinking

    Looks at an issue from multiple vantage points while maintaining focus on the big picture

  • Decision Making and Decisiveness

    Uses sound judgment and analytic skills to make appropriate decisions; knows when to move from analysis to action (to avoid analysis paralysis)

  • Written Communication

    Expresses oneself in written English (e.g., memos, emails, course papers) clearly, succinctly, and effectively, with the use of proper grammar

  • Oral Communication

    Using the English language, expresses thoughts verbally in a clear, effective, and compelling manner, in both conversations and formal presentations

My Relationship With Others

  • Adaptability

    Readily adjusts to changing situations and demands

  • Cultural Intelligence

    Demonstrates awareness of, and both respects and values, the cultures and beliefs of others

  • Team Building

    Capitalizes on individual talents to build purposeful cooperation and commitment in a team

  • Networking

    Appropriately initiates and effectively maintains relationships with peers, faculty, staff, alumni, and corporate contacts