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Daniels School Faculty

Susan Watts

Susan Watts

Emanuel T. Weiler Professor Emerita in Management

Education

Ph.D., Accounting, University of Iowa
M.A., Accounting, University of Iowa
B.B.A., Accounting, University of Iowa

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Susan Watts is the Emanuel T. Weiler Professor Emerita in Management in the Krannert School of Management. Her research focuses on the effect of information and competition in markets. Her work has been published in the Journal of Accounting Research, Journal of Accounting and Economics, The Accounting Review, RAND Journal of Economics, Management Science, Contemporary Accounting Research, Review of Accounting Studies, Journal of Economics and Management Strategy, and other accounting, economics and finance journals. She regularly reviews for both accounting and economics journals and has been named a Purdue Faculty Scholar and a Krannert Faculty Fellow.

Professor Watts has taught both financial and managerial accounting as well as occasional honors project courses focused on sustainability or AI. She has chaired or co-chaired numerous doctoral dissertations.

Professor Watts has won numerous teaching awards at the university, school and departmental levels, including the Purdue University Charles B. Murphy Outstanding Teaching Award, the Purdue University Teaching for Tomorrow Award at both the junior and senior faculty levels, and Best Teacher Award in the School of Management, among others. She is listed in Purdue's Book of Great Teachers and is also a Fellow in Purdue University's Teaching Academy.

Prior to joining Krannert, she taught at Indiana University-Bloomington, where she also won university, school and departmental teaching awards, and at the University of British Columbia She has a CPA certificate from the State of Missouri, and is a member of the American Accounting Association, the Canadian Academic Accounting Association, the American Finance Association, INFORMS, the National Investor Relations Institute, FEI, Beta Alpha Psi and Beta Gamma Sigma.

Journal Articles

  • Watts, S. & Bagnoli, M. (2020). "On the Corporate Use of Green Bonds." Journal of Economics and Management Strategy vol. 29 (1), 187-209.
  • Watts, S. & Bagnoli, M. (2017). "Voluntary Assurance of Voluntary CSR Disclosure." Journal of Economics & Management Strategy vol. 26 (1), 205-230.
  • Watts, S. & Bagnoli, M. (2015). "Competitve Intelligence and Disclosure." RAND Journal of Economics vol. 46 (4), 709-729.
  • Watts, S. & Bagnoli, M. (2015). "Delegating Disclosure and Production Choices." The Accounting Review vol. 90 (3), 835-857.
  • Watts, S., M. Bagnoli & T. Wang (2014). "How Do Corporate Websites Contribute to the Information Environment? Evidence from the U.S. and Taiwan." Journal of Accounting and Public Policy vol. 33 (6), 596-627.
  • Watts, S. & Bagnoli, M. (2013). "Knowing Versus Telling Private Information About a Rival." Journal of Management Accounting Research vol. 25 35-58.
  • Watts, S., Bagnoli, M. & H. Liu (2011). "Family Firms, Debtholder-Shareholder Agency Costs and the Use of Covenants in Private Debt." Annals of Finance vol. 7 (4), 477-509.
  • Watts, S. & Bagnoli, M. (2010). "Oligopoly, Disclosure and Earnings Management." The Accounting Review vol. 85 (4), 1191-1214.
  • Watts, S., Bagnoli, M. & Y. Zhang (2008). "Reg FD and the Competitiveness of All-Star Analysts." Journal of Accounting and Public Policy vol. 27 (4), 295-316.
  • Watts, S. & Bagnoli, M. (2007). "Financial Reporting and Supplemental Voluntary Disclosures." Journal of Accounting Research vol. 45 (5), 885-913.
  • Watts, S., Bagnoli, M. & Levine, S. (2006). "Trading Strategies Based on Analyst Estimate Revision Clusters and Associated Corporate Information Events." Journal of Investing vol. 15 (1), 32-42.
  • Watts, S., Bagnoli, M. & Levine, S. (2005). "Analyst Estimate Revision Clusters and Corporate Events, Part I." Annals of Finance vol. 1 (3), 245-265.
  • Watts, S., Bagnoli, M. & Levine, S. (2005). "Analyst Estimate Revision Clusters and Corporate Events, Part II." Annals of Finance vol. 1 (4), 379-393.
  • Watts, S. & Bagnoli, M. (2005). "Conservative Accounting Choices." Management Science vol. 51 (5), 786-801.
  • Watts, S., Bagnoli, M. & Clement, M. (2004). "Hiding in Plain Sight? Bad Earnings News Still Mostly Shows Up on Fridays and Mondays." Investor Relations Quarterly vol. 6 (2), 15-32.
  • Watts, S. & Bagnoli, M. (2003). "Selling to Socially Responsible Consumers: Competition and the Private Provision of Public Goods." Journal of Economics and Management Strategy vol. 12 (3), 419-445.
  • Watts, S., Bagnoli, M. & Kross, W. (2002). "The Information in Management's Expected Report Date: A Day Late, A Penny Short." Journal of Accounting Research vol. 40 (5), 1275-1296.
  • Watts, S., Bagnoli, M. & Penno, M. (2001). "Auditing in The Presence of Outside Sources of Information." Journal of Accounting Research vol. 39 (3), 435-47.
  • Watts, S. & Bagnoli, M. (2000). "Chasing Hot Funds: The Effects of Relative Performance on Portfolio Choice." Financial Management vol. 29 (3), 31-50.
  • Watts, S., Bagnoli, M. & Beneish, M. (2000). "Earnings Expectations: How Important Are the Whispers?" American Association of Individual Investors Journal vol. 22 (5), 11-14.
  • Watts, S. & Bagnoli, M. (2000). "The Effect of Relative Performance Evaluation on Earnings Management: A Game-Theoretic Approach." The Journal of Accounting and Public Policy vol. 19 (4-5), 377-397.
  • Watts, S. & Bagnoli, M. (2000). "Whisper Numbers, the Internet and Investor Relations." Investor Relations Quarterly vol. 3 (2), 42-48.
  • Watts, S., Gillette, A., Stevens, D. & Williams, A. (1999). "Price and Volume Reactions to Public Information Releases: An Experimental Approach Incorporating Traders' Subjective Beliefs." Contemporary Accounting Research vol. 16 (3), 437-480.
  • Watts, S., Bagnoli, M. & Beneish, M. (1999). "Whisper Forecasts of Quarterly Earnings Per Share." Journal of Accounting and Economics vol. 28 (1), 27-50.
  • Watts, S. & Bagnoli, M. (1998). "Information Acquisition, Information Release and Trading Dynamics." Journal of Financial Markets vol. 1 (3), 221-252.
  • Watts, S., Begley, J. & Ming, J. (1996). "Bankruptcy Classification Errors in The 1980s: An Empirical Analysis of Altman and Ohlson's Models." Review of Accounting Studies vol. 1 (4), 267-284.
  • Watts, S. & Greene, J. (1996). "Price Discovery on NYSE and NASDAQ: The Case of Overnight and Daytime News Releases." Financial Management vol. 25 (1), 19-42.
  • Watts, S., DeJong, D., Forsythe, R. & Lundholm, R. (1992). "Do Prices Convey Information? Further Empirical Evidence." Research in Experimental Economics vol. 5 61-79.
  • Watts, S. (1992). "Private Information, Prices, Asset Allocation, and Profits: Further Experimental Evidence." Research in Experimental Economics vol. 5 81-117.

Book Review

  • Watts, S. (2012). "Financial Statement Analysis and the Prediction of Financial Distress." The Accounting Review, vol. 87 1445-1447.
  •  reports in board room

    Advancing Accounting

    The Krannert School of Management presented the fourth annual Purdue Accounting Theory Conference in May with a program that included distinguished guest speakers from across the country as well as rising scholars in the field. Accounting professors Mark Bagnoli, the Olson Chair in Management, and Susan Watts, the Emanuel T. Weiler Chair in Management, served as coordinators of the conference along with Associate Professor Lin Nan.

    Full story: Advancing Accounting

  • Purdue Accounting Theory Conference

    Fourth Annual Purdue Accounting Theory Conference

    The Accounting Faculty held the fourth annual Purdue Accounting Theory Conference on May 18 and 19, 2018. The program included distinguished guest speakers from across the country.

    Full story: Fourth Annual Purdue Accounting Theory Conference

  • Mark Bagnoli and Susan Watts
    Accounting faculty selected for Best Paper Award


    The American Accounting Association’s Management Accounting Section Publications Committee has selected Mark Bagnoli’s and Susan Watts's paper “Knowing versus Telling Private Information about a Rival”, published in the Journal of Management Accounting Research in 2013, to be awarded the 2015 Journal of Management Accounting Research Best Paper Award. The Publications committee considered all research papers published in JMAR between 2013 and 2015, and judged their paper to have the highest potential impact on management accounting research.

    Congratulations Mark and Susan!