Skip to Content
Purdue Krannert School of Management logo

MS Marketing Curriculum

MS Marketing Required Courses

Credits Course Number Course Title
2 MGMT 67000 Business Analytics
2 MGMT 62000 Marketing Management
2 MGMT 64800 Marketing Analysis and Planning
2 MGMT 52300 Digital Marketing Strategy
2 MGMT 62500 Marketing Research
2 MGMT 52500 Marketing Analytics
3 MGMT 52900 Marketing Consulting Projects
2 MGMT 53700 Persuasive Communication

 

Analytical Elective Courses

Must choose at least 4 credits.

Credits Course Number Course Title
2 MGMT 52600 Data-Driven Marketing
2 MGMT 59000 Customer Relationship Management
2 MGMT 59000 Analytics for Social Media Marketing
2 MGMT 63800 Pricing Strategy and Analysis

 

Marketing Knowledge Elective Courses

Must choose at least 4 credits.

Credits Course Number Course Title
2 MGMT 52100 Brand Management
2 MGMT 52200 New Product Development
2 MGMT 62300 Business Marketing

 

Free Electives

Must choose 5 credits

Credits Course Number Course Title
2 >500 Krannert Course (MGMT, OBHR, ECON)
2 >500 Krannert Course (MGMT, OBHR, ECON)
2 >500 Krannert Course (MGMT, OBHR, ECON)

 

33 credit hours are required for graduation.

The MS Marketing program is a STEM certified program (for details regarding the associated STEM OPT extension, please visit the USCIS website).

For a searchable directory of courses visit Purdue's online Course Catalog.