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MS Marketing Curriculum

 

The MS Marketing program offers two variations to choose from, a traditional 18-month and accelerated one-year route. A description of each route's curriculum can be found below:

MS Marketing Required Courses

Summer
Marketing Management
Analytics and Marketing for Managers
Marketing Analytics

 

Fall Semester, Module 1
Digital Marketing Strategy
Marketing Research
Business Marketing (Marketing Knowledge elective)**
Brand Management (Marketing Knowledge elective)**

 

Fall Semester, Module 2
Analytics for Social Media Marketing (Analytical elective)*
New Product Development (Marketing Knowledge elective)**
Data-Driven Marketing (Analytical elective)*
Free elective

 

Spring Semester, Module 3
Marketing Consulting projects
Persuasive Communication
Pricing Strategy and Analysis
Customer Relationship Management (Analytical elective)*
Consumer Behavior and Marketing (Marketing Knowledge elective)**
Digital Marketing Lab (Analytical elective)*

 

Spring Semester, Module 4
Marketing Consulting projects (cont.)
Persuasive Communication (cont.)
Digital Marketing Lab (cont.)

 

*Marketing Approved Analytical Electives

Course Title
Analytics for Social Media Marketing
Data-Driven Marketing
Customer Relationship Management
Digital Marketing Lab

 

**Marketing Approved Marketing Knowledge Elective Courses

Course Title
Business Marketing
Brand Management
New Product Development
Consumer Behavior and Marketing

 
Popular General Business Electives

Course Title
Predictive Analytics
Designing Social Network and Engagements
Project Management
Financial Management
Python Programming
Change Management
Developing a Global Business Strategy
Advanced Business Analytics
Competitive Strategy
Data Mining

 

33 credit hours are required for graduation.

The MS Marketing program is a STEM certified program (for details regarding the associated STEM OPT extension, please visit the USCIS website).

For a searchable directory of courses visit Purdue's online Course Catalog.

Students enrolled in the traditional 18-month program will have a reduced pace in course load from the one-year MS Marketing program, and will also complete the following classes during the second fall semester:

2nd Fall Semester, Module 1
Brand Management
Digital Marketing Strategy
Business Marketing
Marketing Research

 

2nd Fall Semester, Module 2
New Product Development
Data-Driven Marketing
Analytics for Social Media Marketing

33 credit hours are required for graduation.

**Students can take up to 8 credits in free elective courses.