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MS Marketing News

  • Manu Kalwani

    The Positive Power of Social Media

    Tuesday, September 14, 2021

    The literature on diffusion of innovations is replete with examples that indicate getting a new idea adopted is difficult, even when it has obvious advantages. In a paper published in a special issue of the Journal of Marketing on “Better Marketing for a Better World,” researchers used a field study in rural China to evaluate alternative marketing approaches for the adoption of a new nanotechnology-enabled pesticide.

    Full article: The Positive Power of Social Media

  • Frank Bass

    New award honors legacy of marketing education giant

    Friday, August 13, 2021

    WEST LAFAYETTE, Ind. – A third-year marketing doctoral student at Purdue University’s Krannert School of Management has received the inaugural award created to honor one of the most influential professors in the field of marketing.

    Full article: New award honors legacy of marketing education giant

  • rice farmer

    ‘Hello, My Farmer Friends!’ Works Great on Rice Growers in Hubei

    Friday, May 14, 2021

    How far have influencers on social media reached? All the way to the rice paddies of Zaoyang in China’s Hubei province, where they’ve managed to persuade rice growers to try a new environmentally friendly, nanotech-based pesticide.

    Full article: ‘Hello, My Farmer Friends!’ Works Great on Rice Growers in Hubei

  • PhD alumnus promoted to full professor at Michigan Ross

    Thursday, April 15, 2021

    S Sriram, a 2004 PhD graduate of the Purdue University Krannert School of Management, was recently promoted to full professor at the University of Michigan Ross School of Business, where he serves as a Michael R. and Mary Kay Hallman Faculty Fellow.

    Full article: PhD alumnus promoted to full professor at Michigan Ross

  • Krannert alumnus appointed CEO of eShopWorld

    Thursday, April 15, 2021

    Patrick Bousquet-Chavanne (MSM, 1983) was recently appointed as president and CEO, Americas, for eShopWorld, the world’s leading cross-border e-commerce company.

    Full article: Krannert alumnus appointed CEO of eShopWorld

  • Ulta Beauty is the largest beauty retailer in the U.S.   Photo courtesy of Ulta Beauty

    Krannert alum named CEO of Ulta Beauty

    Monday, March 15, 2021

    Consumer Trends, Post Pandemic: In Conversation With Dave Kimbell, Incoming Ulta Beauty CEO

    Full article: Krannert alum named CEO of Ulta Beauty

  • telemedicine

    Younger and female doctors adopted telemedicine more during Covid in India, study says

    Tuesday, October 6, 2020

    More of the younger and female doctors adopted telemedicine or online consultations as a practice in India compared to male and older doctors in the June-July period this year, reveals a new study. A joint study by India-based healthcare research organisation Strategic Marketing Solutions & Research Centre (SMSRC) and Purdue University’s Krannert School of Management in the US found that 50 per cent younger doctors took up telemedicine in India, while only 44 per cent of their older counterparts did so.

    Full article: Younger and female doctors adopted telemedicine more during Covid in India, study says

  • 2019 Krannert School of Management Fall Masters Graduation Banquet

    Thursday, December 5, 2019

    The 2019 Krannert School of Management Fall Masters Graduation Banquet took place on Thursday, December 5th, 2019 in the Purdue Memorial Union. This event is held to recognize Fall Graduates from Krannert's Specialized Masters programs

    Full article: 2019 Krannert School of Management Fall Masters Graduation Banquet

  • The Four Marketers Team

    A Team of Krannert MS Marketing Students won the 2nd Place in the IU vs Purdue Information System Case Competition

    Wednesday, November 27, 2019

    A team of Purdue University students in the Krannert MS Marketing program recently received second place and a cash prize of $800 in the IU vs Purdue Information System Case Competition held in Indiana University on November 15th, 2019.

    Full article: A Team of Krannert MS Marketing Students won the 2nd Place in the IU vs Purdue Information System Case Competition

  • A Team of Krannert MS Marketing Students Won the 1st Place in the STAMINA IT Case Competition

    Wednesday, November 27, 2019

    A team of Krannert’s MS Marketing program students won the 1st place and a cash prize of $4,000 in the Purdue 2019 STAMINA4 IT/Analytics Case Competition held on September 17. The team, appropriately named The Four Marketers, included students Dhruvi Patwa, Cheitali Thakkar, Sara Hernandez, Aishwarya Poojary.

    Full article: A Team of Krannert MS Marketing Students Won the 1st Place in the STAMINA IT Case Competition

  • Thanksgiving Dinner

    Krannert Graduate Student Association (KGSA) Hosted a Thanksgiving Dinner for Krannert Family

    Monday, November 25, 2019

    On November 25, Krannert Graduate Student Association (KGSA) hosted a Thanksgiving dinner that combined family, food and fun in Rawls Hall at 6:00pm. They placed all the different Thanksgiving dishes on tables in a buffet style in the 3rd floor commons area. Most of the dishes were catered, however, one of the Student Services staff members, Judy Rife, also prepared the green beans and corn for the students. KGSA also encouraged the students to bring desserts, and students brought ice cream, brownies, pies, cookies, and even an Indian dessert to share.

    Full article: Krannert Graduate Student Association (KGSA) Hosted a Thanksgiving Dinner for Krannert Family

  • Students are posing at the photo booth

    Krannert Graduate Student Association held a Winter Formal Event for Graduate Students

    Friday, November 22, 2019

    Krannert Graduate Student Association held a Winter Formal event for Graduate Students in The Colombia in Lafayette on November 22nd. It was exceptionally attended, with over 190 students registered in total.

    Full article: Krannert Graduate Student Association held a Winter Formal Event for Graduate Students

  • Taxi

    New study finds taxi drivers improve earnings through trip selection

    Friday, October 25, 2019

    The study, published in the October edition of the INFORMS journal Marketing Science, is titled “Mobile Hailing Technology and Taxi Driving Behaviors.” It is authored by Yanwen Wang and Chunhua Wu of the University of British Columbia, and Ting Zhu of Purdue University. The researchers examined the geolocation data of 2,106 single-shift drivers in Beijing as the basis of their research.

    Full article: New study finds taxi drivers improve earnings through trip selection