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Exploring Krannert's Hybrid Weekend MBA Program

Sunday, May 1, 2016

Exploring Krannert's Hybrid Weekend MBA Program

While the Full-Time MBA continues to rule the market space in the MBA customer consciousness, more and more prospective students are exploring alternatives. Financial challenges and an inabilityPurdue Krannert Weekend Hybrid MBA to conveniently leave the workforce are just a few of the issues that students cite when seeking other options to the traditional MBA format.

On the flipside, the accessibility of the fully online MBA option is not without its detractors. Customer service issues, shallow interactions with peers, diminished networking opportunities, and the relative skepticism of some hiring managers about the integrity of purely web-based programs are just a few of the concerns that students have expressed about the online MBA experience.

Concerns such as these have given rise to blended learning options. Such experiences are affordable and flexible due to an infusion of online focused components, while at the same time maintaining a significant portion of valuable classroom interaction. Blended learning environments can deepen the contextualization of knowledge and add dimensions to student perspectives through shared experiences with classmates.

Data from the Graduate Management Admission Council reports a growing interest in part-time blended MBA programs as students recognize how the benefits of a hybrid format fit their personal goals and individual needs from an MBA investment.

What Does a Hybrid MBA Look Like?

In an effort to enhance student experiences and increase accessibility, Purdue University’s Krannert School of Management has modified its Weekend MBA to a hybrid format that includes two-thirds on-campus instruction and one-third online coursework. The online portion consists of discussion boards, videos, case analyses, and a variety of strategically delivered digital learning activities. Classroom learning will also apply learned content in a complimentary real-world setting with networking, collaborative, and soft-skill development through the cohort-based dynamic.

The move to the hybrid format has shifted the Weekend MBA class schedule to an every-other-Saturday format over a 21-month period, which reduces student travel to campus, offers more flexibility for family and minimizes missed work time.

"We believe the changes will have several benefits. First, [the hybrid program] allows participants to miss less time at work without losing contact hours with their instructors. Second, it gives them the opportunity to do prep work online that will offer deeper discussion and understanding of course material in their classroom meetings. Lastly, the program will be accessible to more participants in the new format while continuing to offer a world-class MBA education that can be immediately applied in the workplace," said Don Roush, associate director of program managers and Krannert’s Weekend MBA program.

The cohort approach allows students to make valuable connections and business relationships with other highly-motivated professionals as well. Krannert attracts a diverse and talented student body, and networking is amplified through Purdue’s global alumni base, its many visiting scholars and faculty members.  Weekend MBA students also have access to career and professional development resources, student organizations, networking events, and various campus activities.

Faculty understands the balance between working professionals and their life outside of school. Office hours, email, and other forms of assistance are available to all students.

The overall experience offers valuable dynamics that a purely online MBA does not, while also being a flexible alternative to a Full-Time offering.

Is the Weekend MBA a Fit for You?

Individuals with 3-7 years of work experience who are interested in obtaining an advanced degree and gaining an analytical perspective of the business world are encouraged to apply. From manufacturing to hospital management, Krannert’s Weekend MBA recruiters are looking for strong team players who would like to maximize their experience while at Purdue in order to take them to the next level in their management career.

All classes are held in RAWLS Hall on Purdue University’s West Lafayette, IN campus.

Applications are being accepted for fall enrollment. More information on the Weekend MBA program is available at

For additional information please contact: Don Roush, 765-496-7313,