Marketing has transformed from an art to an art and a science in recent years. New programs, tools and technologies have amplified the amount of data available to enhance the effectiveness of marketing campaigns, materials, and promotions.
Purdue Krannert School of Management has one of the most diverse student populations of any business school in the country that includes a 40 percent international population.
Walking into a new position is a nerve-wracking experience. You may not know exactly what you will be doing or who you will be working with, and you probably will not have a firm grasp of the company culture.
Pursuing my MBA was the best decision I ever made. Initially, I was apprehensive about coming to the Midwest because of the winters and the concern that I would be living in farmland.
One of my fondest memories at Purdue was going out for waffles for the first time with my teammates, at 5 a.m. in the morning, after a 24 hour case competition.
I always knew I wanted to continue my education, the dilemma I faced was choosing law school vs. MBA vs. JD-MBA. After looking at all of the numbers, I chose an MBA.
Having visited Krannert in 2014, Lamis Sleiman, 1st Year MBA student, “was convinced that she needed to be a part of the program.”
Recently isted as one of the top MBA Students in the country by Poets & Quants, recent Krannert MBA alumnus Adam Ruri shares some key pieces of advice for incoming students.
Having lived most of my life in India, I was skeptical about coming to the US for my MBA and then working here. I was apprehensive about the culture and how I would fit in.
It all starts with orientation week; we come from all parts of the globe and here we are, in formation and ready to jump into the fast lane. There are many expectations, and everyone wants to make it to the podium to kiss the bricks, but we are not quite sure what to expect as the to-do-lists only get longer day after day.
We believe the changes will have several benefits. First, [the hybrid program] allows participants to miss less time at work without losing contact hours with their instructors. Second, it gives them the opportunity to do prep work online that will offer deeper discussion and understanding of course material in their classroom meetings.
With aspirations of one day opening a donut food truck on campus, second-year MBA student Shane McGuire is no stranger to profitable endeavors. 9 months ago, McGuire was referred by a classmate to apply for a business consultant position with an aeronautical engineering startup on Purdue’s campus called Adranos Energetics LLC.
Over my time here at Krannert, I have experienced many kinds of differences, or diversity as people like to call it. “Diversity” has a more positive connotation. You are not ‘different” from a standard, but simply one of its many expressions. Like the paint fan decks, every student is a shade among others with a unique hue, brightness, warmth, texture.
When I came to Krannert, my goal was to start a company. I knew that wasn’t an uncommon goal for someone attending a top tier school. You have 2 years, free time, resources and connections- it’s a good time to do it.
There is a culture of support at Krannert, and if you want to try something it's not like you have to go out on a limb because it's a safe and healthy place to do just that. I imagine other schools spend less time focusing on teamwork and helping each other.
Equipped with fresh ideas, Atal has a distinct mission to strengthen the Krannert community with an emphasis on assisting international students with the various challenges presented in such circumstances. At the same time, she is prepared to address student ideas and concerns in order to create concrete initiatives and set a foundation for future classes.
When I decided to leave a full-time job in Public Health to pursue a Master’s degree in Marketing, I thought I might be a little crazy. I knew that studying at a business school would be entirely different from any other experience I’ve had in my professional career.
One of the most daunting tasks facing current MBA students is the challenge of finding an internship. Not only do you have to mingle with companies to find one that you think is a good option, you then have to make a decision about which will be the best fit. When choosing an internship, you must think about your role preference while simultaneously considering many other factors.
As the end of the semester approaches, I cannot help but reflect on how much I have already received from my time in Krannert. When I was originally deciding if pursing my MBA was the right choice, there were a lot of things that I had to take into consideration. I had to decide if the cost, time and effort involved in furthering my education would be worth it.
As a second year MS Human Resource Management (MSHRM) student, Sarah Connolly is wrapping up her time as a graduate student at Krannert. Sarah hopes to work in a human resources role within a university where she would be able to work with students and have a direct impact on their lives every day.
Coming right off of my undergraduate degree, the last thing I wanted to do was accumulate a lot of student debt while I obtained my MBA. By following the tips listed below, I have been able to cut costs and put myself in a good position upon graduation.
As Thanksgiving approaches, we have time to think about all the things for which we can be thankful. First-Year MBA students Andrea Puterbaugh and Travis Baugh reflect on what they're thankful for within their program and at Purdue University.
Some first-year Master’s students already have internship offers lined up for the summer. If you have an internship lined up, congratulations! If not, here are a few helpful tips from Krannert alumni Kashif Khan to help you as you continue your search for an internship.
There are many skills which will help someone within the business world succeed. Examples include hard work, honesty, intellect, fairness, and many other skills. While all of these are important in business, there is one characteristic that stands out to me. Commitment.
As an international student coming to the United States, Koji Yamada had certain perceptions of what he believed America would be like. He knew that he would face many challenges, but he came prepared to work hard and dedicate himself to his education. Since beginning his education, he has also had many invaluable learning experiences which have helped him grow as an individual.
I anticipated there would be several changes as I made the transition from a Krannert undergraduate student to a Krannert Master’s student. I knew that the program would be split up into modules instead of semesters. Courses would move at a much faster and more intense pace. Preparing ourselves for successful careers would be just as important as our grades and classwork.
After a week of countless hours of studying and sleep, I am happy to share that we survived our first round of finals. Now that we have taken a short break, it is time to get back into the swing of things and nothing helps you do that quite like a case competition. I was excited to have the opportunity to participate in the Krannert Graduate Student Association’s annual case competition which was sponsored by Amazon and AT Kearney. It was still an excellent experience and I learned a great deal from it.
Although all components of your application are considered in a holistic view, the admissions interview gives a more personal opportunity to combine your unique character with your accomplishments. Whether you have completed your application or just begun, the interview is a must-have for all incoming students. The earlier you start to prepare, the more confident you will be in your interview.
It is hard to believe that the first round of classes is nearly over. Module one is coming to a close, and even though it has only been about eight weeks since we officially started our Krannert journey, I have already learned quite a bit. We have discovered that many of the opportunities to learn are not necessarily found within the walls of a classroom. Some of the most important things we have learned so far have been through experiences that have presented themselves in working with peers or in situations that have come up.
It has been 243 days since I arrived here at Purdue to complete my 2-year MBA. 243 days, that is the equivalent to 20,995,200 seconds, each of which a weight sat on my chest. The weight represented the task of finding and securing an internship, solidifying my career path of working within the financial services sector, and accomplishing what I set out to achieve.
This year, Krannert had six teams participating at the first round of the prestigious Wake Forest Marketing Analytics Case Competition. For the first round, the teams had to work on a mini-case about the carbonated soft-drink market. In addition, a two-minute team video had to be prepared.
I had an amazing experience studying abroad in both Paris and Madrid. For the first week, I was in Paris.
When you talk to Caitlin McPherson, it doesn’t take much to see that her love of Purdue runs deep. I sat down with Caitlin to learn more about that passion and how she has been helping to strengthen the Krannert community.
During the last week of winter break, I had the opportunity to attend The Washington Campus: Public Policy Education for Business Leaders, an intensive week long program in Washington, D.C., sponsored by the Krannert School of Management.
Many non-traditional opportunities are available to MBA students after b-school. In order to discover these, it takes just a little extra digging. Dawn Edwards, a second-year MBA candidate with concentrations in Operations and Finance, used her MBA to pursue her dreams of a career in hospital administration. The next step is an essteemed fellowship in hospital operations and management.
I am a First-Year MBA student, and I can say that moving is part of my DNA. In the last five years I’ve moved about six times, including moving to 3 different cities and a new country.
This summer I worked for Alliance Forum Foundation (AFF) in Zambia. It was a really amazing and important experience for my career and life.
Cara Putman is not your average woman. She does it all. From spending time with her family, a busy career in law, writing novels, and teaching graduate classes in business law at Purdue, it seems like there would be no time for taking MBA classes. But that hasn’t stopped Cara from excelling in Krannert's Weekend MBA program.
Since our first day at Krannert, professors, alumni and friends have been telling us how important the career fairs are. But what is the best way to go about tackling them?
There are other options out there besides the typical graduate assistantships for students looking to work. Annemarie Heise, Second-Year MBA student at the Krannert School of Management, tells us more about her role untraditional role on campus and how it has helped her both personally and professionally.
The weeks are flying by. Since the fast paced program is broken up into modules, I have already experienced my first few business school midterms. Now that the dust has settled, I can say that I feel good about all that I have accomplished.
Early on Monday, August 11th, over 100 well-dressed individuals descended upon PMU for Krannert Launch, the beginning of our journey towards obtaining a master’s degree. I was experiencing many different emotions as I walked through the door. Was I nervous, excited, or somewhere in-between?
A Krannert degree will take you on many adventures. Start your journey by investigating our programs.
It's a pleasure to welcome Jill Lynn to the position of Associate Program Director, Purdue One-Year MBA for STEM Professionals within the Purdue Master's Programs Team.
Krannert students enrolled in the Master of Science in Human Resource Management (MSHRM) program recently held mock interviews with individuals participating in the Business & Professional Exchange (BPE).
Wolfsburg was a quick three hour trip to visit the Volkswagen (VW) headquarters/factory/museum. It was a quaint city where you can definitely see the VW stamp. VW employs about 53,000 people and the name is all over the town on the museum, city arena, hockey arena, and soccer stadium.
Since my last update, I've traveled to Prague, London, Brussels, and Amsterdam. This week, I plan on seeing the VW factory and museum as well as Berlin, Germany. It has been a really great trip, and as of today I only have 12 days left in Europe until I am back in the U.S. preparing for graduation from Purdue.
Saadi Azeem is a second-year MBA student at the Krannert School of Management. He is the outgoing President of the Purdue University Consulting Club, a group which is comprised of students from all of Purdue University. Saadi and many other members of the consulting club have worked tirelessly to land their dream consulting jobs and to bring more consulting firms to Krannert.
I spent 9 months on my internship search, before I eventually landed two offers in the same week, and therefore have gone through a lot more than many and have learned a few tricks that might help you in your internship search.
I have been in Germany for almost three weeks and have seen almost 3/4 of the country. I live in a small college town called Reutlingen. I have traveled many times to Tubingen, where my cousin Alex plays professional basketball.
Spring Break is a really awesome time at Krannert because as Master’s students we receive 2 solid weeks of time off from class so students may participate in a Study Abroad trip and then still have a spring break. Realizing that this is the last spring break I’ll have, I decided to leave the frozen tundra of Indiana for the more tropical climate of Costa Rica.
Whether you are applying to business school, looking for a new job or are seeking a promotion within your current organization, having a descriptive and well-written resume free of spelling and grammatical mistakes is of paramount importance. Purdue University has assembled some resources which can help you take your resume from ok to memorable (in a good way). Here are some of the free tools available to you:
Entrepreneurship and Sustainability are hot topics for aspiring MBA and MS Programs students. At Purdue, we offer myriad opportunities for students to explore either (or both) of these rapidly expanding fields.
As I draw close to the end of my time here at Krannert (graduation is four months away but who’s really counting?) I have often reflected upon my time here trying to make sense of the last two years.
As 2013 draws to a close, I can’t help but think back on the year and how my experience at Krannert has changed dramatically in the last 12 months. It's hard not to reflect from my experience from my First-Year to my Second-Year life as an MBA student.
Purdue MBA and Master's Programs Associate Director of Recruitment is back traveling around the world. Follow him as he travels through South Asia, looking for future Boilermakers.
As I'm sitting in the airport on my way to Johnson & Johnson's headquarters, in New Brunswick, NJ, I reflect on the odyssy I embarked since the first day of orientation at Krannert.
I love the season and spirit of Halloween! Who could not like a reason to get dressed up and eat candy? As I flashed back to Halloween pasts I began to remember the first time I took the GMAT...
GE Chairman and CEO Jeffrey Immelt and Purdue President Mitch Daniels sat down recently on Purdue’s campus to discuss how the company and the university can work together on global problems. The talk, “Meeting Our Challenges: A Conversation” covered many...