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Program Details

The objective of the Marketing Ph.D. Program area of the Krannert Graduate School of Management is to educate cutting-edge future researchers who will contribute to the advancement of Marketing and Management Science. The program is a very focused one and the emphasis is put on quantitative methods and their applications in Management Science.

Students learn theoretical models and their empirical applications related to consumer behavior, organization buying behavior, pricing, product design, advertising, promotion, sales force, distribution, new product planning, marketing planning, and strategy decisions in their doctoral coursework in Marketing. The Research-Methods Requirement prepares students for research by providing necessary skills and tools through rigorous coursework. The Marketing doctoral seminars expand this research-methods base and expose students to specific Marketing applications. The goal is to provide an opportunity for students to identify contemporary, substantive marketing problems and come up with creative and original research ideas.

Students are expected to have basic quantitative skills. The required coursework addresses and builds on these quantitative skills. Depending on their interests, a student's research may cover a range of topics, such as advanced statistics & econometrics, optimization techniques, economic theory, psychology and decision theory.

Unique Features

  • Faculty on Editorial Boards for top academic journals, including Marketing Science, Journal of Marketing Research, and Strategic Management Journal
  • Quantitative research receives special emphasis in program of study
  • Coursework includes rigorous classes from economics and statistics departments
  • Doctoral fellowships available
  • Small program with low student-faculty ratio

Student Profile (what we look for in an applicant):

  • Strong analytical background in engineering, mathematics, economics, etc.
  • MBA is helpful, but not required; graduate degree a plus.
  • Work experience not required, although applicants typically have some experience in finance, consulting, or a technical field such as engineering.

Typical Program of Study

First year:

  • Marketing doctoral seminars (fall & spring)
  • Microeconomic theory (fall)
  • Econometrics (fall & spring)
  • Minor Area and/or MBA electives

Second year:

  • Marketing doctoral seminar (fall and spring)
  • Econometrics (fall)
  • Applied Statistics and/or Microeconomic theory electives
  • Minor Area and/or MBA electives

Typical Minor Areas of study include applied statistics and microeconomic theory. There is a comprehensive preliminary exam typically after the second year. The dissertation research is primary focus after the preliminary exam is completed.