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Koungjin Lim

Koungjin Lim

Strategic Management


Ph.D., Management (Strategy Area), Purdue University, Indiana, USA, 2018 - Present
M.S., Business and Technology Management, KAIST, Daejeon, South Korea, 2017
B.E., Economics, Sungkyunkwan University, Seoul, South Korea, 2013

Koungjin Lim is a Ph.D. candidate in the Strategic Management Area at Krannert School of Management. He is currently focused on two research streams. As the first research stream, he examines a demand-side driver of a firm's strategic decisions and performances. As the second research stream, he also studies how a firm continues to explore strategic alternatives when failing to achieve its strategic goal. He explores these issues, using quasi-experimental designs and machine learning algorithms (e.g., natural language processing). Prior to joining academia, he worked at the Financial Management Department of Samsung Electronics, Samil PwC, and the Seoul High Court. He is a certified Financial Risk Manager (FRM) holder as well.

Certificate for Distinguished Teaching

The highest recognition at Krannert for excellence in teaching by a doctoral student, Fall 2020.

Strategic Management Scholar Award

Krannert School of Management, Purdue University

Office: KRAN 424

Area(s) of Expertise

Corporate Strategy, Diversification, Failures, Demand-side Strategies