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Study Abroad in London

Summer 2022

Program Details

Location: London, England

Eligibility: The program is open to undergraduate students with a 2.5 GPA.

Course Credits: MGMT 324 Marketing Management and MGMT 390 International Elective for 6 credits.

Estimated Cost: $4900 (airfare and personal spending not included)

Housing: Listed below.

Language Requirements: None

Host: Foundation for International Education (FIE)

Contact: gabriel2@purdue.edu for more information

APPLY HERE

Scholarships

Krannert students may apply for Krannert specific scholarships in addition to the Purdue Moves Scholarship. For more information visit our Financial Planning and Scholarships page!

Important Dates

TBA

Callout

1

Feb

Scholarship Deadline*

10

Feb

Deposit Deadline

$500 non-refundable deposit

12-10

May-Jun

Program Dates

*Students will be notified by mid-February of Scholarship standing.

Course Descriptions

Marketing Management - MGMT 324


This course prepares students to think strategically about marketing in today’s global environment. After successful completion of this course, students have a basic understanding of the marketing concept, the marketing mix (product, place, promotion and price), segmentation, targeting, positioning, customer value, branding, services marketing, global marketing, marketing metrics, consumer and business behavior, ethics and social responsibility in marketing, market planning, market research, and competitive analysis.

International Elective/Cultural Competency - MGMT 390

This course will be taught by on site local faculty. Course title and content is TBD until further notice.

Accommodations

Students will live in shared self-catering apartments in FIE residences located in the Royal Borough of Kensington and Chelsea, an area of four-and-a-half square miles with a population of 150,000. Kensington’s islands of residential buildings are bordered by some of London’s most fashionable streets with pubs, restaurants, and all the essential amenities including 24-hour supermarkets, banks and post offices. The West End, London’s main theater district, is just 15 minutes away.