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London Study Abroad
Summer 2022

KRANNERT in the UK - London

Program Details

Callout:

Wednesday, October 27 @ 7.45pm (KRAN G016) 

Wednesday November 17 @ 7pm (KRAN G010)

Location:

London, England

Program Dates:

May 12th  - June 10th , 2022

Faculty:

Local Faculty

Host:

FIE - Foundation for International Education

Eligibility:

The program is open to Purdue undergraduate students with a minimum of 2.5 GPA

Course Credits:

MGMT 324 Marketing Management & MGMT 390 Elective for a total of 6 credits

Cost:

Estimated Cost: $4900 (does not include airfare or personal spending)

Scholarships:

Krannert students may apply for Krannert specific scholarships in addition to the Purdue Moves Scholarship. For more information visit our Financial Planning and Scholarships page.

Deadlines:

February 1, 2022. Krannert Scholarship deadline (students will be notified by mid-February of Scholarship standing)

Deposit Deadline:

February 10, 2022. $500 non-refundable deposit

Contact:

gabriel2@purdue.edu for more information.

Course Descriptions

Marketing Management - MGMT 32400

 This course prepares students to think strategically about marketing in today’s global environment. After successful completion of this course, students have a basic understanding of the marketing concept, the marketing mix (product, place, promotion and price), segmentation, targeting, positioning, customer value, branding, services marketing, global marketing, marketing metrics, consumer and business behavior, ethics and social responsibility in marketing, market planning, market research, and competitive analysis.

MGMT 39000 (Elective/Cultural Competecy)
This course will be taught by on site local faculty. Course title and content is TBD.

Accommodations

 Students will live in shared self-catering apartments in FIE residences located in the Royal Borough of Kensington and Chelsea, an area of four-and-a-half square miles with a population of 150,000. Kensington’s islands of residential buildings are bordered by some of London’s most fashionable streets with pubs, restaurants, and all the essential amenities including 24-hour supermarkets, banks and post offices. The West End, London’s main theater district, is just 15 minutes away.