Location: Dublin, Ireland
Eligibility: The program is open to undergraduate students with a 2.5 GPA.
Course Credits: Econ 251 Microeconomics and MGMT 390 International Elective for 6 credits.
Estimated Cost: $4900 (airfare and personal spending not included)
Housing: Student residence hall in the center of Dublin.
Language Requirements: None
Host: Krannert School of Management and Foundation for International Education (FIE)
Contact: krannertstudyabroad@purdue.edu for more information
Krannert students may apply for Krannert specific scholarships in addition to the Purdue Moves Scholarship. For more information visit our Financial Planning and Scholarships page!
24
Jan
Callout
7:00 P.M. at KRAN G010
1
Feb
Scholarship Deadline*
10
Feb
Deposit Deadline
$500 non-refundable deposit
13-11
May-Jun
Program Dates
*Students will be notified by mid-February of Scholarship standing.
Microeconomics - MGMT 251
This course prepares students to think strategically about marketing in today’s global environment. After successful completion of this course, students have a basic understanding of the marketing concept, the marketing mix (product, place, promotion and price), segmentation, targeting, positioning, customer value, branding, services marketing, global marketing, marketing metrics, consumer and business behavior, ethics and social responsibility in marketing, market planning, market research, and competitive analysis.
International Elective/Cultural Competency - MGMT 390
This course will be taught by on site local faculty. Course title and content is TBD until further notice.
