Location: Dublin, Ireland
Eligibility: The program is open to undergraduate students with a 2.5 GPA.
Course Credits: Econ 251 Microeconomics and MGMT 390 International Elective for 6 credits.
Estimated Cost: $4900 (airfare and personal spending not included)
Housing: Student residence hall in the center of Dublin.
Language Requirements: None
Host: Krannert School of Management and Foundation for International Education (FIE)
Contact: firstname.lastname@example.org for more information
Microeconomics - MGMT 251
This course prepares students to think strategically about marketing in today’s global environment. After successful completion of this course, students have a basic understanding of the marketing concept, the marketing mix (product, place, promotion and price), segmentation, targeting, positioning, customer value, branding, services marketing, global marketing, marketing metrics, consumer and business behavior, ethics and social responsibility in marketing, market planning, market research, and competitive analysis.
International Elective/Cultural Competency - MGMT 390
This course will be taught by on site local faculty. Course title and content is TBD until further notice.