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Study Abroad in Florence I

Summer 2022

Program Details

Location: Florence, Italy

Eligibility: The program is open to undergraduate students with a 2.5 GPA.

Course CreditsMGMT 324 Marketing Management & MGMT 390 Elective for 6 credits.

Estimated Cost: $4700 (airfare and personal spending not included)

Housing: Students will stay in shared student apartments in Florence.

Language Requirements: None

Host: Krannert School of Management for more information.



Krannert students may apply for Krannert specific scholarships in addition to the Purdue Moves Scholarship. For more information visit our Financial Planning and Scholarships page!


James Reeder

James Reeder

Visiting Assistant Professor of Management

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Important Dates




7:00 pm at Krannert G010



Scholarship Deadline*



Deposit Deadline

$500 non-refundable deposit



Program Dates

*Students will be notified by mid-February of Scholarship standing.

Course Descriptions

Principles of Marketing - MGMT 324

Sergio Zyman, the former CMO of Coca-Cola, once said, “Marketing is what you do to sell stuff.” While brief, this quote captures the essence of marketing: generating a product that individuals desire, at a price they are willing and able to pay, distributed well enough that people have access to said product, and promoted effectively so that potential customers know your product exists. The essence of this course is exploring two grand frameworks of marketing, the 3 C’s (customer, competition, and company) and the 4 P’s (product, price, promotion, and place), and how they are used both successfully and ineffectively. Further, this course will provide other insights into the vast array of tasks and careers of the modern day marketer. Rather than lecture based pedagogy, this course relies on a workshop like atmosphere, where dialogue is encouraged and hands on activities are frequently used. Given the small-class size and the ideal location of Florence, the course will integrate local examples and immersion at local businesses to show how marketing is used on a daily basis.

Elective/Cultural Competency - MGMT 390

This course will be taught by on site local faculty. Course title and content is TBD until further notice.