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Florence I Study Abroad
Summer 2020

Florence I

Program Details


Tuesday, December 3 @ 7pm KRAN G020


Florence, Italy

Program Dates: May 15 - June 13, 2020
Faculty: Prof. James Reeder & local faculty
Host: Krannert School of Management

The program is open to Krannert students only with a 2.5 GPA

Course Credits:

MGMT 324 Marketing Management & MGMT 390 Int. Elective for 6 credits


$4600 (airfare and personal spending not included)


Krannert students may apply for Krannert specific scholarships in addition to the Purdue Moves Scholarship. For more information click here!


Students will stay in shared student apartments in Florence

Language Requirements: None
Scholarship Deadline:

February 1, 2020. Krannert Scholarship deadline (students will be notified by mid-February of Scholarship standing)

Deposit Deadline: March 2, 2020. $500 non-refundable deposit
Apply: To apply for this program, visit the Study Abroad website
Contact: for more information

Course Descriptions

Marketing Management – MGMT 324

Sergio Zyman, the former CMO of Coca-Cola, once said, “Marketing is what you do to sell stuff.” While brief, this quote captures the essence of marketing: generating a product that individuals desire, at a price they are willing and able to pay, distributed well enough that people have access to said product, and promoted effectively so that potential customers know your product exists. The essence of this course is exploring two grand frameworks of marketing, the 3 C’s (customer, competition, and company) and the 4 P’s (product, price, promotion, and place), and how they are used both successfully and ineffectively. Further, this course will provide other insights into the vast array of tasks and careers of the modern day marketer. Rather than lecture based pedagogy, this course relies on a workshop like atmosphere, where dialogue is encouraged and hands on activities are frequently used. Given the small-class size and the ideal location of Florence, the course will integrate local examples and immersion at local businesses to show how marketing is used on a daily basis.

MGMT 39000 - International Elective

This course will be taught by on site local faculty. Course title and content is TBD until further notice

Krannert Faculty Bio

James Reeder

James Reeder
Visiting Assistant Professor of Management

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