Program Details
| Callout: |
Tuesday, December 3 @ 7pm KRAN G020 |
|---|---|
| Location: |
Florence, Italy |
| Program Dates: | May 15 - June 13, 2020 |
| Faculty: | Prof. James Reeder & local faculty |
| Host: | Krannert School of Management |
| Eligibility: |
The program is open to Krannert students only with a 2.5 GPA |
| Course Credits: |
MGMT 324 Marketing Management & MGMT 390 Int. Elective for 6 credits |
| Cost: |
$4600 (airfare and personal spending not included) |
| Scholarships |
Krannert students may apply for Krannert specific scholarships in addition to the Purdue Moves Scholarship. For more information click here! |
| Housing |
Students will stay in shared student apartments in Florence |
| Language Requirements: | None |
| Scholarship Deadline: |
February 1, 2020. Krannert Scholarship deadline (students will be notified by mid-February of Scholarship standing) |
| Deposit Deadline: | March 2, 2020. $500 non-refundable deposit |
| Apply: | To apply for this program, visit the Study Abroad website |
| Contact: | gabriel2@purdue.edu for more information |
Course Descriptions
Marketing Management – MGMT 324
Sergio Zyman, the former CMO of Coca-Cola, once said, “Marketing is what you do to sell stuff.” While brief, this quote captures the essence of marketing: generating a product that individuals desire, at a price they are willing and able to pay, distributed well enough that people have access to said product, and promoted effectively so that potential customers know your product exists. The essence of this course is exploring two grand frameworks of marketing, the 3 C’s (customer, competition, and company) and the 4 P’s (product, price, promotion, and place), and how they are used both successfully and ineffectively. Further, this course will provide other insights into the vast array of tasks and careers of the modern day marketer. Rather than lecture based pedagogy, this course relies on a workshop like atmosphere, where dialogue is encouraged and hands on activities are frequently used. Given the small-class size and the ideal location of Florence, the course will integrate local examples and immersion at local businesses to show how marketing is used on a daily basis.
MGMT 39000 - International Elective
This course will be taught by on site local faculty. Course title and content is TBD until further notice
Krannert Faculty Bio
James Reeder
Visiting Assistant Professor of Management