Program Details

Course Descriptions

Organizational Behavior - OBHR 33000

A contemporary workplace axiom is that an employee is "hired for her or his technical skills, fired for poor people skills, and promoted for leadership and management skills" (Russell & Yao, 1997). To that end, this class is designed to help students improve the array of "soft" people skills that play such a crucial role in professional development. We will explore topics such as leadership, team dynamics, conflict management, performance management, negotation and problem solving. All of this will be done in the context of French culture immersion to provide students with a unique opportunity to prepare themselves for leadership positions in multinational corporations. Our subject matter, physical location and small class size will facilitate the integration of French culture and soft skill development. For example we will visit historic sites in France which bring to life leadership lessons from the course. The intimate setting will facilitate interactive workshop style discussions, experiential exercises and self-assessments which cannot be done in large traditional undergraduate courses. In short, the class will be taught in the style of an executive coaching seminar, without work experience or prior French culture knowledge being pre-requisites.

Marketing Across Cultures - MGMT 39000 International Elective

Effective marketing abroad requires a strategic understanding of complex multicultural environments. More specifically, international marketers manage two different sources of cultural diversity: external diversity, accounting for the numerous obvious and less obvious cultural determinants on buying and consumption, as well as with the cultural traits characteristic of doing business with foreign partners (negotiation and relationship management with suppliers, distributors, and others); and internal diversity, cooperation with increasingly multicultural teams operating in different countries on key issues ranging from strategic marketing decision making to the implementation and execution of specific marketing programs.

This is a case discussion based course. Cases will be selected to illustrate the unique challenges of marketing within France and marketing French products abroad.

Krannert Faculty Bio

Dr. Benjamin Dunford
Associate Professor of Management

Education
PhD., Cornell University
Masters and Bachelor's degrees in Psychology, Indiana University-Purdue University Indianapolis and Brigham Young University

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