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“Speaking with other practice managers who are battling similar obstacles and problem-solving with them has been instrumental.”

— Carrie Brzostowski

What we offer

The Veterinary Practice Management Program is designed for veterinary professionals of all types.

The program, developed by Purdue's Krannert School of Management and College of Veterinary Medicine, teaches sophisticated, industry-specific techniques that you can immediately apply to improve your practice and develop your management skills. You will learn about strategic decision-making, service marketing, financial management, staff training, supervision and conflict management, and strategic entrepreneurship; these key management topics are taught with specific application to veterinary practice. The program draws upon faculty and resources from Krannert School of Management as well as guest faculty who have extensive experience in management and have studied the business dynamics that are unique to veterinary medicine. The professors deliver engaging course content with the benefit of 30 years of experience teaching veterinary professionals.

Additionally, the connections you make with other veterinary professionals in the program will help you grow both personally and professionally. Sharing your experiences and challenges with other veterinary professionals creates an excellent learning opportunity and expands your network to include people who can provide support long after the program ends.

Who should attend?

Veterinarians, veterinary technicians, practice managers, veterinary industry professionals and veterinary students are encouraged to attend to learn important management skills needed to run a successful practice. There are significant benefits to having a practice's entire management team attend the program. 

This four-module hybrid program is designed to fit into the busy lives of veterinary professionals, and help you learn how to develop an in-depth business plan and solve problems.

  • Developing and Leading Your Veterinary Team (on-campus)
  • Marketing and Social Media for Your Veterinary Clinic (online)
  • Veterinary Practice Financials: Learning Where to Start (online)
  • Strategic Thinking: Creating a Plan for Loyalty and Growth (on-campus)

The on-campus modules take place on Purdue's West Lafayette, Indiana campus over a 3-day period, followed by a 90-minute virtual office hours session for you to work directly with the instructor to help apply the concepts to your work after you've returned home. The faculty members from all four courses will be available during both on-campus modules to help draw connections between topics and create an actionable plan to take back to your practice. The online modules are made up of four 90-minute synchronous sessions plus 8 hours of synchronous classes over a two-day weekend. 

CVPM Qualified Continuing Education

All courses in this program are applicable toward the continuing education requirement for the Certified Veterinary Practice Manager Program offered by the Veterinary Hospital Managers Association.