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MS Business Analytics and Information Management (MS BAIM)

MS Business Analytics and Information Management - Purdue Krannert


Businesses are collecting more data than ever before, and using that data to make better-informed decisions is becoming a requirement. To turn this data into usable information, our MS in Business Analytics and Information Management (MS BAIM) program educates students in state-of-the-art information technologies and analytical techniques that will benefit all levels of an organization.

For decades, the Krannert School of Management has used an analytical business approach to develop industry leaders. Our rigorous curriculum and experiential learning help develop students who aim to build upon their science, technology, engineering, and math (STEM) backgrounds to establish, lead, and grow prominent organizations.

Krannert is also home to Krenicki Center for Business Analytics & Machine Learning, a hub for businesses to connect with Purdue researchers to find answers to data-driven business challenges. The center also hosts multiple student-led consulting projects, conferences and competitions.





A conversation on the MSBAIM program at Krannert

We sat down with Krannert's Assistant Academic Director for the MS Business Analytics & Information Management (MSBAIM) program, Yang Wang, as well as program manager Mary Mitchell to discuss what you can do with an MSBAIM degree and why it matters in today’s data-driven world. Transcript