Skip to Content

Marketing Analytics Certificate

The Marketing Analytics Certificate is designed to help you learn how to make data-driven decisions. With a heavy focus on understanding practical solutions for marketing applications, you will be able to execute well-informed decisions. The data-driven techniques taught are highly valued by recruiters, who like to hire candidates who can work with both quantitative and qualitative data. 

Program Highlights

  • Students will apply concepts learned in the required courses to real-world marketing problems to gain experience in data collection and preparation, descriptive analytics, explanatory analytics, and predictive analytics.

  • Experience in understanding and creating data visualization and crafting data-driven presentations to key stakeholders.

  • Courses taught by the same faculty members teaching MBA and Master’s programs at the Krannert School of Management.

  • Exposure to the challenges of working in teams to achieve marketing campaign goals in real-world situations.

Certificate Tuition Rates

 In-Residence  $685.00 per credit hour
 Non-Residential  $950.00 per credit hour
 International  $1,367.00 per credit hour
*Tuition rates take effect Summer 2022

Eligibility

The Marketing Analytics Certificate is to students currently enrolled in Purdue University’s MS Marketing program, or any other Krannert School of Management Master's program, who wish to enhance their understanding of how to use data to make strategic marketing decisions for their employers. Students must complete the necessary requirements in order to be a qualified candidate to pursue the certificate.

 

Required Courses:
  • MGMT 52500 - Marketing Analytics (2 credits)
  • MGMT 52300 - Digital Marketing Strategy (2 credits)
  • MGMT 52610 - Data-Driven Marketing  (2 credits)

Elective Courses (Choose at least two courses):

  • MGMT 52010 - Basic Analytics for Marketing Managers (2 credits)
  • MGMT 53900 - Analytics for Social Media Marketing (2 credits)
  • MGMT 63800 - Pricing Strategy & Analysis  (2 credits)
  • MGMT 52900 - Marketing Consulting Projects  (3 credits)